Over the past two years, we’ve seen a shift in the way brands promote their products or services on Social Media.
As social media gains more popularity — our reach has scaled to over 3.7 billion social media users globally in 2021, and brands are pondering over how they could engage huge social media audiences next year. They’re also asking, “What social media trends should I look out for, in this constantly changing landscape?”
Here’s what brands can expect in 2022 and beyond, and trends B2B and B2C businesses can leverage on.
Below, we have compiled ten expert, research-backed trends a social media marketing agency should look out for this 2022. Let’s dive in.
LinkedIn Pages can now publish Newsletters
LinkedIn has announced Newsletters for business pages. Newsletters are serialized long-form content that followers subscribe to. Newsletters were once the domain of email marketing, but LinkedIn is taking steps to modernize them for the social media age.
You can create a LinkedIn newsletter in three simple steps:
- Create: Start writing an article on and select “Create a Newsletter”
- Publish: When you publish your newsletter it will post to your feed and LinkedIn will notify your followers
- Review performance: View the analytics of each newsletter sent out and quickly assess the number of subscribers
LinkedIn has already seen success with early adopters of newsletters such as news publisher, Insider, and video meeting company, Zoom.
YouTube launches 5 New Features For Livestreams
YouTube is enhancing live streams for viewers and creators with the launch of five new features.
YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year.
These features are previewed in a video on YouTube’s Creator Insider channel. They include:
- ‘Go Live Together’
- Live rings
- Cross-channel live redirects
- Uninterrupted split screen viewing
- Live Q&A
Be on the lookout for new live streaming features on YouTube.
Social Media Marketing For Local Businesses
We know that social media is not a search ranking factor. However, there are plenty of indirect ways in which social media management services can support SEO to help scale up your business prospects.
Instagram Enables Likes On Stories
Instagram is enabling likes on stories, and giving users another way to express positive sentiments towards others’ content. Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message.
Story likes aren’t visible to the public, so only you will know how many likes a story receives.
Since story likes are tracked in the viewer sheet, you’ll have 24 hours to keep an eye on how many likes a story is getting before the data disappears.
You can view more content from Instagram From People You Don’t Follow
In an update that’s confirmed to be rolling out soon, and is already available in testing for select users, the Instagram app is going to contain three types of feeds:
- Home: The current Instagram experience you know of today, where content is ranked algorithmically based on how interested you’re likely to be in specific posts.
- Favorites: Contains content from accounts that you want to make sure you don’t miss things from. You can choose which accounts appear in this feed, kind of like Twitter lists.
- Following: This is a chronological list of posts just from accounts you follow.
You will be able to quickly switch over to either the Favorites or Following feeds from an easily accessible drop-down menu.
As mentioned, these are already available in testing for some users.
If you’re just getting started with social media advertising, there is a lot to learn. We hope by using these 5 strategies you can get a better idea of what works. If you have any other queries about social media marketing services, please don’t hesitate to get in touch.