The digital marketing landscape for B2B companies in the US is undergoing a significant transformation, with Bing at the forefront of this evolution. As Microsoft Office continues to dominate workplace applications, Bing’s usage is experiencing a notable increase, particularly among key B2B decision-makers. This shift presents a golden opportunity for businesses to leverage Bing’s capabilities,…
Challenge Indira IVF, a well-established brand in North India, struggled to resonate with audiences in Southern cities like Chennai, Hyderabad, and Bangalore. Their northern identity hindered local connection, leading to low brand awareness and footfall. They needed a local agency to manage their entire South India promotions and digital marketing, focusing on: Vernacular Content: reate…
Gone are the days of manual data analysis, endless A/B testing, and the daunting task of content creation. In the current digital era, Artificial Intelligence (AI) has emerged as a transformative force in marketing, especially for software and AI SaaS products. With AI, tasks are automated, insights are generated, and efficiency is boosted, marking a…
In the rapidly evolving digital landscape, websites for fertility clinics and hospitals serve as essential platforms for connecting with potential patients. A well-crafted website not only acts as your institution’s digital front door but also plays a critical role in patient decision-making processes. However, the mere presence of a website is insufficient. To truly stand…
Gone are the days when medical practices used to thrive on professional referrals and personal relationships alone. Today most patients go online to search for practices or labs near them. A “Pew Research Center study” found that previously, around 80% of internet users have searched for health information online, indicating a strong trend towards…
The SaaS (Software as a Service) industry is an ever-evolving landscape that demands innovative marketing strategies to stay ahead in our tech-savvy world. As a SaaS business owner or marketer, you need to leverage the right SaaS digital marketing tactics to boost your product visibility, increase user acquisition, and optimize customer retention. In this blog,…
As digital landscapes evolve, brands are constantly seeking innovative ways to engage with their audiences. One such emerging trend is the use of audio blogs. Providing an alternative to traditional written content, audio blogs offer a unique method to captivate your audience, enhance user engagement, and maximise your digital footprint. But what exactly are audio…
Ever found yourself scratching your head over the complexities of Google Analytics 4 (GA4)? You’re not alone in this digital maze. But don’t worry! Pixel Studios is here with the first in a series, exploring alternatives. Today, let’s explore Matomo Analytics. Matomo: The Unsung Hero of Analytics Matomo, formerly known as Piwik, is a simple,…
In the ever-evolving retail landscape, capturing the attention of potential customers and enticing them to step into your store is both an art and a science. At Pixel Studios, we’ve honed the craft of retail digital marketing, and we’re excited to share comprehensive strategies that go beyond the basics. Here are five tried-and-true strategies tailored…
In the rapidly evolving landscape of healthcare, effective digital marketing for healthcare has become instrumental in reaching and engaging with diverse audiences. From pharmaceutical companies to wellness centres, the power of digital strategies has proven pivotal in shaping the decision-making process for consumers. Understanding the Healthcare Audience Pharmaceutical Companies: Focus on end consumers/patients, pharmacists, and…