Create. Design. Code. Build.

Roles & Responsibilities:

Content Creation

• Produce high-quality written content for various channels, including website copy, blog posts, social media posts, email campaigns, whitepapers, case studies, and more.

Audience Research

• Conduct thorough research to understand the target audience's needs, preferences, and pain points, and tailor content accordingly.

SEO Optimization

• Optimize written content for search engines to improve visibility and drive organic traffic to the organization's digital properties.

Brand Consistency

• Ensure all content adheres to the brand voice, style guidelines, and messaging principles.

Content Distribution

• Collaborate with the team to develop distribution plans for content across relevant channels and platforms.

Performance Tracking

• Monitor the performance of content using analytics tools and metrics, and make data-driven recommendations for optimization.

Content Governance

• Establish processes and workflows for content creation, review, approval, and publishing to ensure consistency and quality.

Stay Updated

• Keep abreast of industry trends, best practices, and emerging technologies in content marketing and incorporate them into strategies and tactics.

Qualifications:

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
• Proven experience as a content writer, preferably in a strategic or marketing-focused role in Digital agency.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
• Strong understanding of content marketing principles, including SEO, audience segmentation, and buyer personas.
• Proficiency in content management systems (CMS) and analytics tools.
• Ability to work collaboratively in a cross-functional team environment.
• Creative thinking and problem-solving skills.
• Strong organizational and project management abilities, with the ability to prioritize and multitask effectively.
• Excellent communication and interpersonal skill.

Roles & Responsibilities:

• Strategies social media plan for allotted brands every month; right from the social media calendar to the posting strategy and inboxing
• Work with the design and content team to create necessary social media content for each platform
• Ideate, own and drive brand social media handles, creating brand awareness, driving customer engagement thereby client success
• Sound with basic analytics to understand trends of key metrics. - Ability to coordinate with multiple people in the team and get work done
• Should have Analytical Reasoning Should have good coordination skills
• Strong analytical and data-driven mindset, with experience in analyzing and reporting on social media performance
• Interact with designers, and content writers to come up with the best content for clients
• Initiate and set up meetings with client at regular intervals

Key Skill:

• 2 - 3+ years of social media experience in an agency

Key Responsibilities:

• Design engaging and high-quality graphics for social media platforms.
• Collaborate with content and marketing teams to develop creative concepts.
• Adapt designs based on platform guidelines and campaign requirements.
• Stay up-to-date with the latest design trends, tools, and technologies.
• Maintain brand consistency across all social media designs.
• Work on static posts, carousels, reels (cover designs), stories, and highlight covers.

Requirements:

• 1 to 3 years of relevant design experience in a social media/digital marketing environment.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) or tools like Canva, Figma.
• A strong portfolio showcasing social media creatives.
• Understanding of social media trends and formats.
• Attention to detail and ability to meet deadlines.
• Good communication and team collaboration skills.

Roles & Responsibilities:

• Regularly produce various content types, including email, website content, social media posts, and blogs
• Proofreading content for errors and inconsistencies
• Editing and polishing existing content to improve readability
• Creating compelling headlines and body copy that will capture the attention of the target audience
• Understanding of SEO, keyword research will be an added advantage

Requirements:

• Ability to write creatively in English
• Exhibits an inclination to learning & insights

Roles & Responsibilities:

Client Interaction

• Participate in discussions with clients to understand their business objectives, target audience, and marketing goals.
• Collaborate closely with clients to gather insights, identify pain points, and align digital marketing strategies with their business needs.

Market Research and Analysis

• Conduct thorough online research of client companies, their customers, and competitors.
• Identify pain points and map them to relevant digital marketing services.
• Gain a deep understanding of the client's business landscape and objectives.
• Perform in-depth analysis of client customers, studying their behaviour and preferences.
• Map clients' competitors, analyse their strategies, and provide comparative insights.

Requirements Analysis:

• Passionate about studying businesses, industries, and market research.
• Demonstrated passion for digital marketing and staying abreast of industry trends.
• Solution-oriented mind-set with the ability to identify opportunities for business growth.
• Proficient in data analysis to derive actionable insights for effective decision-making.
• Strong documentation and presentation skills, particularly in PowerPoint.

Strategy Development:

• Work collaboratively with the digital marketing team including social media and SEO, web design team, mobile application development team, to develop strategic plans based on research findings.
• Provide insights and recommendations to enhance digital marketing strategies.

Continuous Learning:

• Stay informed about the latest trends and innovations in digital marketing.
• Continuously update knowledge of industry best practices.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Master’s degree in Marketing, Business is preferred.
• Proven experience in digital marketing analysis and strategy development is preferred.
• 1 to 2 years of experience in the similar industry with agency background.
• Excellent communication skills with the ability to present complex data in a clear and concise manner.
• Proficient in data analysis tools and Microsoft Office Suite, particularly PowerPoint.

Attributes:

• Analytical mind-set with a keen eye for detail.
• Strong problem-solving abilities.
• Team player with effective collaboration skills.
• Proactive and self-motivated.

This role offers a dynamic opportunity for a passionate individual to contribute to the success of our clients through insightful digital marketing analysis and strategic planning. If you are excited about the evolving landscape of digital marketing and have the required skills, we invite you to apply for this position.

Job Description:

We are seeking an experienced SEO Specialist with a proven track record of driving performance in search engine optimization and working knowledge of current and emerging trends in the SEO field. The ideal candidate will be responsible for monitoring, evaluating, and optimizing online performance, deploying SEO strategies, and improving web visibility across various platforms.

Key Responsibilities:

Performance Monitoring & Analysis:

• Monitor and evaluate web analytics dashboards and reports (e.g., Google Analytics, Bing Webmaster Tools).
• Develop and recommend SEO strategies based on data insights to drive continuous improvement.
• Generate reports using Looker Studio to visualize and track SEO performance metrics.
• Implement and analyze metrics for SEO campaign effectiveness and optimization.

Campaign Planning & Execution:

• Plan and deploy both On-Page and Off-Page SEO activities to improve search rankings, drive traffic, and enhance brand visibility.
• Lead SEO efforts for Google Ads platforms, ensuring alignment between SEO and PPC efforts.
• Optimize Google Merchant Center for enhanced product visibility and performance.

Technical SEO & Troubleshooting:

• Collaborate with technical teams to implement necessary technical SEO amendments (e.g., site speed, crawling issues).
• Troubleshoot issues related to search engines and site performance, including console troubleshooting.
• Stay updated with changes to search algorithms and ensure compliance with best practices.

Keyword Research & Content Optimization:

• Conduct thorough keyword research aligned with the client's business objectives to optimize existing content, create new content, and uncover new opportunities.
• Use popular keyword research tools such as SEMRush, Ahrefs, WordTracker, and SE Ranking to guide content creation and strategy.

SaaS B2B Experience:

• Provide SEO and marketing support for SaaS-based B2B businesses, ensuring the identification and conversion of online leads.
• Utilize Marketing Automation CRM tools to track lead sources and conversion paths.

Additional Expertise:

• Creation and optimization of Wikipedia pages.
• Experience with WordPress and similar content management systems (CMS).