Table of Contents
Understanding the Client: Tru Snax
Tru Snax, formerly known as Three Cookies was a company that focused solely on creating cookies in three distinct flavors. In order to expand their product range they sought the expertise of Pixel Studios to come up with a captivating brand name, eye-catching packaging design, and an identity that perfectly represents their products.
The entrepreneurial spirit behind Tru Snax is Mrs. Arthi Vivek, an enterprising housewife who turned her passion for healthy snacking into a lucrative business venture.
Objective
The Rebranding Journey & The Phases
Pixel Studios adopted a strategic approach to tackle these challenges head-on.
1. User Personas
Erika, the Health-Conscious Professional
Age: 32
Needs: Quick, healthy snacks that fit into her active lifestyle and dietary preferences (low-carb, high-protein)
Bala Kumar, the Diabetic Senior
Age: 65
Needs: Snacks that are low in sugar and carbohydrates to help regulate blood sugar levels
Shwetha, the Keto Enthusiast
Age: 28
Needs: High-fat, low-carb snacks that fit into her ketogenic lifestyle
Madhav, the Fitness Buff
Age: 40
Needs: Protein-rich, low-carb snacks that support muscle growth and recovery
Aisha, the Busy Mom with Prediabetes
Age: 36
Needs: Family-friendly and kid-friendly snacks that are low in sugar and carbs
2. Coining of the Brand Name
3. Brand Logo Creation
Extensive brainstorming and design iterations were conducted to craft a visually appealing and memorable logo.
The term “Tru” stands for transparency, reflecting the commitment to divulge all ingredients used in our products. It signifies honesty and integrity, which we believe are fundamental to building a trustworthy brand. The font used for “Tru” is more serious, further emphasizing the gravity of our commitment to authenticity.
On the other hand, “Snax” symbolizes the joy of snacking and our products’ versatility. It’s a nod to our wide range of wholesome snacks, not just limited to cookies, catering to all ages. The font for “Snax” is funky, reflecting the fun side of life and the joy that comes with enjoying our snacks.
The contrast in fonts between “Tru” and “Snax” encapsulates the balance that the brand aims to provide – serious dedication to quality and transparency, along with the fun of enjoying a delicious snack. Thus, the Tru Snax logo is a symbolic embodiment of the pledge to provide truthful, enjoyable snacking options.
Colorful Strategy
Primary Color Selection
Purple:
Mustard Yellow:
4. Packaging Design
Conclusion
The journey of rebranding for Tru Snax was a planned and strategic process. It involved more than changing the brand name and design; it aimed to capture the brand’s growth and position it for a broad market presence.
The rebranding of Tru Snax serves as an enlightening case study for businesses contemplating a path. It highlights the significance of a well-thought-out strategy, open-mindedness to continuous refinement, and the role of a trusted partner like Pixel Studios in facilitating a successful transition.
Our strategic approach, creative solutions, and commitment to continuous refinement helped Tru Snax overcome challenges and reach their objectives.
We are the one-stop digital marketing agency you’ve been searching for. From innovative branding to results-driven SEO, engaging social media campaigns, seamless website and app development, and performance marketing – we’ve got you covered. No matter if you’re a startup seeking growth or an established business aiming for a greater market share, our tailored strategies can propel you toward your goals, in a sustainable manner. Don’t wait, get in touch with Pixel Studios today, and let’s build your digital future together!
