Table of Contents
Overview:
Soundarapandian Bone and Joint Hospital is a reputed orthopedic institution with a legacy of excellence in trauma care, joint replacement, and rehabilitation. While its offline reputation was built on trust and patient outcomes, the hospital’s digital presence did not reflect the same strength or clarity.
The existing website was outdated, difficult to navigate, and lacked structured content. This left both local and international patients without the answers or confidence they needed when seeking care online. Our objective was to redesign the website into a digital experience that felt as dependable and reassuring as the hospital itself.
The Challenge:
The earlier website offered very limited content and functionality. There were no dedicated pages for most services, very little information about doctors, and no clear pathways for patients to make contact. Mobile responsiveness was poor, and there were no tools to build patient confidence, such as testimonials or visual proof of infrastructure.
From an SEO perspective, the site was not structured to support discoverability, which meant the hospital was missing out on organic traffic from patients actively searching for orthopedic care in Chennai. We needed to rebuild both the user experience and the technical foundation of the website from the ground up.
Our Solution
Reimagining the Website with a Patient-First Approach
Our goal was not just to design a better-looking website, but to create a platform that truly reflects the hospital’s patient-first philosophy. We approached the revamp with a focus on usability, trust-building, and discoverability.
By combining clean UI aligned with the brand’s identity, informative SEO-ready content, and thoughtful features like virtual tours, doctor profiles, testimonials, and multilingual CTAs, we turned the website into a valuable tool for both patients and the hospital team. Every design and content decision was made with the patient journey in mind – from awareness to action.
Brand Identity and Design
We began by establishing a design direction rooted in the hospital’s identity. The brand’s signature green was used consistently throughout the UI to evoke trust, calm, and cleanliness.
The layout was built to be mobile-first, ensuring ease of navigation for patients accessing the site on smartphones. Every decision, from typography to iconography, was made to improve clarity and build trust.
Virtual Tour Experience
Understanding that visual familiarity plays a crucial role in healthcare decision-making, we introduced a virtual tour feature. Patients can now explore consultation rooms, wards, and waiting areas directly from the website. This helps prospective patients, especially those visiting for the first time or traveling from outside the city or country, feel more comfortable with the hospital environment before they arrive.
Speciality Specific Pages
We then addressed one of the most pressing gaps – service and speciality content. Previously, the site offered only general information, which left patients guessing about whether the hospital treated their specific condition.
We developed detailed, SEO-optimized pages for each core service, such as knee replacement, spine care, trauma surgery, and arthroscopy. These pages explain the procedure, highlight the hospital’s capabilities, and offer clear calls to action. Patients can now understand exactly what the hospital offers and what to expect.
The website menu was also designed in such a way that all the specializations where visible in one single click.
Detailed Profile for Doctors
We created a dedicated profile page for Dr. Sivamurugan to highlight his legacy, leadership, and role in guiding the hospital forward. We also created individual profiles for key consultants. These profiles highlight the doctor’s qualifications, areas of specialization, photographs, and OP timings.
Patients can book appointments directly from the profile. This feature allows prospective patients to connect with the people behind the care, making the experience more personal and trustworthy.
Social Proof with Patient Testimonials
To reinforce patient confidence, we built two types of testimonial sections. One is a written testimonials page, showcasing stories shared by patients across various treatments.
The second is a video testimonial gallery, offering real voices and faces to back the hospital’s reputation. These sections give visitors real-world proof of care outcomes and satisfaction.
Easy Access Call-to-Actions
On the engagement front, we made it easier for patients to act. Multiple CTAs were integrated throughout the site.
Whether someone wants to fill out a form, call directly, or initiate a WhatsApp conversation, they can do so at any point without searching. This reduces friction and increases the likelihood of contact from both new and returning visitors.
International Patient Focus
For international patients, we created a dedicated page that includes detailed guidance on planning their visit. This includes how to initiate contact, pre-arrival consultations, visa support, and airport transfer details.
By offering this level of information, the hospital becomes more approachable and credible to patients seeking medical care from abroad.
The Outcome:
The redesigned website now serves as a powerful digital extension of Soundarapandian Bone and Joint Hospital’s brand. It is informative, engaging, SEO-ready, and built with the patient journey in mind. From first-time visitors browsing services to returning patients booking follow-ups, the site supports every stage of interaction.
At Pixel Studios, we believe healthcare websites must do more than just inform. They must build trust, support discovery, and guide patients with empathy. This project reflects our commitment to crafting digital experiences that deliver value both to patients and to the institutions that serve them.
The result is a website that the Soundarapandian Bone and Joint Hospital team is proud of – one that finally reflects their clinical excellence, patient-first values, and future-ready approach to care. The client has expressed satisfaction with both the design and functionality, and is now better equipped to serve patients across Chennai and beyond through a strong, credible digital presence.
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