TVS Girling, a reputed brand in the automotive components space, known for its quality brake systems and genuine parts, approached Pixel Studios to revamp its digital identity. While their product legacy was strong, their older website didn’t reflect the brand’s innovation, reach, or product depth.
The objective was to transform the site into a modern, mobile-friendly platform that improved user experience, showcased product categories with clarity, and empowered both customers and partners to take action.
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The Challenge: Outdated UX and Underwhelming Engagement
Despite its strong reputation and wide product portfolio, the previous TVS Girling website was falling short on multiple fronts:
- Outdated Design: The site didn’t reflect the brand’s premium and technical expertise, especially in mobile experiences.
- Disjointed Navigation: Visitors had trouble locating products relevant to their vehicle segment or application type.
- Poor Categorization: The absence of structured product taxonomy diluted discoverability.
- Weak CTAs: There were no distinct lead-generation touchpoints for service center lookups, product inquiries, or dealership interest.
TVS Girling needed a platform that not only organized their offerings better but also guided visitors toward informed action.
Our Solution: A Purpose-Driven Revamp for Product Discovery and Network Activation
Pixel Studios approached the revamp with a strategy that balanced UI design, content architecture, and lead enablement – all rooted in the way B2B buyers, vehicle owners, and mechanics explore automotive components online.
1. Modern UI with Built-in Product Intelligence
The new design introduced a sleek, responsive layout optimized for cross-device usability, with deliberate whitespace and a modern aesthetic that reflected engineering precision.
- Visual Consistency: Brand colors and typography aligned with TVS Girling’s offline branding.
- Clear Product Bifurcation: The homepage and header navigation split the brand into three clear lines:
- TVS Girling – Genuine Brake Parts
- TVS Apache – Genuine Friction Parts
- TVS Sprinter – Genuine Fluids
2. Structured Product Showcase and Mega Menu Navigation
We reimagined how users find products with an application-first mega menu, allowing instant access to all parts by vehicle type:
- Segmented by Application:
- Passenger Cars & SCVs
- Commercial Vehicles (LCV & HCV)
- Tractors & Off-Highway Vehicles
- Product Landing Pages:
Each product category was assigned a landing page that included:
- Product visuals
- Technical specs
- Application details
- Related parts cross-linked for seamless browsing
- A unique inquiry form tailored to that product
This created a comprehensive yet navigable ecosystem for every buyer profile — from fleet owners to OEM partners.
3. Find an Authorized Service Center — Powered by Maps
One of the most user-focused additions was the ‘Find an ASC’ (Authorized Service Center) feature:
- Integrated with Google Maps for real-time location-based lookup
- Allowed users to:
- Auto-detect nearby service centers
- Search by city or pincode
- View both map pins and full contact cards
- Print details or get directions instantly
This significantly improved post-sale support visibility for end-users and reinforced TVS Girling’s nationwide service footprint.
4. Lead Generation: Designed for Scale and Action
Unlike traditional B2B sites, this platform was built with clear intent paths:
- Franchise Inquiries: Dedicated form with prequalification fields
- Product Inquiries: Custom forms on every product detail page
- Service Booking: Direct CTAs placed throughout
- Brochure Download Option: To support dealers and partners
- Parts Catalogue Link: Seamless access to the existing database, keeping legacy tools integrated
The clarity of CTAs and segmentation made it easier for visitors to convert into leads — while providing the brand with categorized, intent-based inbound interest.
Digital Infrastructure Built for Growth
The TVS Girling website revamp wasn’t just a design facelift — it was a strategic overhaul of the user journey, powered by clear navigation, enriched product taxonomy, and high-converting lead funnels.
By combining:
- Enterprise-grade UX
- Application-first product architecture
- Dealer enablement tools like ‘Find an ASC’
- B2B conversion pathways across every product line
Pixel Studios delivered a digital platform that now matches TVS Girling’s reputation as a trusted automotive components manufacturer.
The project was completed to the client’s satisfaction and handed over with a custom CMS to manage the product section independently — ensuring long-term scalability and control.
