In healthcare, trust begins long before a test is taken – it starts when someone searches online. When a patient in Pune types “thyroid test at home” or “CBC test near me,” they’re not just browsing; they’re looking for a healthcare partner they can rely on.
That’s where AG Diagnostics, a leading pathology and diagnostics laboratory in Pune and Ahmednagar. Despite a strong offline reputation built on accuracy and reliability, their digital presence wasn’t reaching patients who searched online for trusted diagnostic services.
Their website, built on the React framework, offered great user experience but struggled with visibility – search engines couldn’t properly index the pages, making it difficult for potential patients to find them.
Pixel Studios partnered with AG Diagnostics to change that – turning a low-visibility React site into a powerful, high-performing digital platform.
Table of Contents
The Challenge:
When AG Diagnostics partnered with Pixel Studios in 2023, the picture was clear – great services, strong patient trust, but low online visibility.
We identified three major hurdles standing in the way of growth:
1. The React SEO Roadblock
- React’s single-page structure made it difficult for search engines to “crawl” the site. Pages weren’t getting indexed, content was hidden behind scripts, and meta tags weren’t loading dynamically.
- In simple terms, Google couldn’t understand what the website was about - and that meant AG Diagnostics wasn’t showing up when people searched for their services.
2. Fierce Local Competition
- The diagnostics space in Pune is crowded. Established labs already dominated search rankings for keywords like “Blood Test in Pune” or “RT-PCR Test near me.” To stand out, we needed a strategy that didn’t just chase rankings - it had to build trust and relevance locally.
3. Limited Organic Visibility
The numbers told the story:
- Only 2,188 monthly sessions
- 46.85% bounce rate
- Average engagement of just 1 minute and 9 seconds
Clearly, patients were visiting the site but not finding what they needed.
The Strategy: Turning Data Into Direction
Our team at Pixel Studios built a three-phase SEO roadmap that addressed every layer -from technical SEO and local content to user experience and analytics.
Because the website was built on React by our own development team, we had full control to make SEO work hand-in-hand with performance and design.
Phase 1: Laying the Technical Foundation
The first step was to make the website search-friendly and technically solid.
We:
- Implemented Server-Side Rendering (SSR) so Google could crawl every page
- Managed dynamic meta tags using React Helmet
- Improved speed with code-splitting and lazy loading
- Structured SEO-friendly URLs like /pune/packages and /ahmednagar/packages
With this, Google could finally understand the site – and patients could find it more easily.
Phase 2: Building Relevance with Content & Local SEO
Once visibility improved, we focused on local connection – helping AG Diagnostics appear where patients actually searched.
We:
- Created 35+ detailed test package pages with easy-to-understand information
- Developed city-specific landing pages for Pune and Ahmednagar
- Published educational blogs addressing real patient queries
- Acquired local backlinks and implemented healthcare-specific schema
Within just a few months, several high-intent local keywords began climbing rapidly in Google Search:
- “Fasting blood sugar test in Pune” improved from rank #33 to #1
- “Allergy Blood Test in Pune” rose from #9 to #2
- “Thyroid test at home in Ahmednagar” consistently held #1 position
- “Blood Test Home Collection in Pune” advanced from #45 to Top 3
- “Best Pathology Lab in Pune” reached Top 3 rankings across multiple devices
- “Full Body Check-up in Pune” improved from #23 to #4
- “Home Visit for Blood Test in Pune” moved into the Top 2–3 range
- “Vitamin B12 & D Test at Home in Pune” stayed strong in the Top 3
This keyword momentum helped AG Diagnostics become the most discoverable diagnostics brand in Pune and Ahmednagar, with local search relevance that directly drove patient engagement.
Phase 3: Performance & Conversion Optimization
Once visitors started coming, our focus shifted to keeping them engaged and guiding them toward booking.
We:
- Improved mobile responsiveness and load times
- Designed clearer CTAs (“Book a Home Visit,” “Find a Lab”)
- Set up GA4 tracking for calls, clicks, and form submissions
- Used user behavior data to refine page layouts and journeys
The result? Every visit became an opportunity to connect, engage, and convert.
The Results: Numbers That Tell a Story
1. Traffic Growth That Speaks for Itself
| Metric | May 2023 | Sept 2025 | Growth |
|---|---|---|---|
| Total Sessions | 2,188 | 12,819 | +485.88% |
| Page Views | 2,013 | 12,449 | +518.43% |
| First-Time Visitors | 1,386 | 11,097 | +700.65% |
Organic traffic became the heartbeat of the brand – growing by 623% and now contributing 93% of total sessions.
This growth aligned with keyword improvements – 20+ diagnostic-related keywords moved into Top 5 positions, driving over 80% of organic traffic volume.
2. Engagement That Drives Retention
| Metric | May 2023 | Sept 2025 | Growth |
|---|---|---|---|
| Bounce Rate | 46.85% | 15.35% | -67.23% |
| Avg. Engagement Time | 1m 09s | 3m 32s | +203.64% |
| Engagement Rate | 53.15% | 84.65% | +59.25% |
Visitors weren’t just clicking – they were reading, staying, and returning.
3. New Markets Unlocked
AG Diagnostics’ reach expanded far beyond its home base:
| City | Growth |
|---|---|
| Pune | +191% |
| Mumbai | +401% |
| Delhi | +7,281% |
| Kolkata | +20,133% |
The website began attracting patients across India – a true reflection of scalability and search success.
4. Conversion Wins
Without revealing proprietary data, the impact was clear:
- +40.87% growth in form submissions
- 146 tracked calls through GA4
Each metric proved one thing – visibility turned into action.
What Made It Work
- Technical SEO Mastery: Making React SEO-friendly through SSR and routing.
- Local SEO Precision: City-specific pages that matched how people searched.
- User-Centric Content: Clear, helpful copy for patients - not algorithms.
- Data-Driven Insights: Continuous tracking and optimization with GA4.
- Healthcare Focus: Building digital trust through clarity and accessibility.
The Client Impact
Through consistent execution and optimization, AG Diagnostics became one of the most visible diagnostic brands in Maharashtra.
- 700% increase in new visitors
- 5x traffic growth overall
- Higher brand recall through organic reach
- Reduced ad dependency with stronger SEO results
Today, AG Diagnostics enjoys a powerful combination of visibility, credibility, and growth – all built organically.
Conclusion
AG Diagnostics’ growth story is proof that with the right mix of technical expertise, local insight, and patient understanding, even complex React websites can thrive in organic search.
5.8x more sessions, 6x better engagement, and 7x new visitors – every number tells a story of meaningful growth.
At Pixel Studios, we don’t just optimize for search engines – we optimize for website visitors. Because when patients find what they need, brands find lasting growth.
Ready to grow your brand like AG Diagnostics?
Let’s discuss how we can turn your digital challenges into success stories.
