Table of Contents
Client Overview:
Dvara E-Dairy Solutions Private Limited is a pioneering company focused on solving the challenges faced by small and marginal dairy farmers by leveraging new-age technologies, financial services, and cattle management solutions. Their goal is to create an integrated ecosystem that empowers dairy farmers, financial institutions, and value chain companies to make informed decisions, ultimately improving the livelihoods of farmers.
Challenges:
Dvara E-Dairy’s website was initially struggling with low visibility on search engines, especially among its primary audience—local dairy farmers who predominantly use regional languages. The website content was not optimized for search engines, and there was limited engagement from non-English-speaking users. Additionally, there was a need to increase the website’s outreach and engagement through innovative digital strategies.
Solutions and Execution:
1. Initial Cleanup and SEO Optimization:
Pixel Studios began by conducting a comprehensive audit of the Dvara E-Dairy website, identifying several areas for improvement:
- Content Revamp: We rewrote and optimized the content across all pages, ensuring that each service page was centered around a focus keyword. This content not only supported SEO efforts but also provided valuable, relevant information to the end users—dairy farmers.
- Title and Meta Tags Optimization: To improve search engine visibility, we optimized the title and meta tags for each page. We also ensured that all pages were properly indexed, significantly boosting the site’s online presence.
2. Multilingual SEO Using Local Language Optimization:
Recognizing that Dvara E-Dairy’s primary audience consisted of local farmers with limited English proficiency, we prioritized optimizing the website for regional languages:
- Google Translate Integration: We integrated a Google Translate plugin that automatically translated the website content into local languages like Hindi and Tamil, making the website accessible to non-English-speaking users.
- Local Language Keyword Optimization: We optimized the website for keywords in regional languages, ensuring that Dvara E-Dairy appeared in search results when users searched for relevant terms in their native languages. This strategy led to a significant increase in visibility among the target demographic.
3. Leveraging Google Web Stories for Enhanced Engagement:
To reach a broader audience and drive greater engagement, we implemented Google Web Stories:
- Google Discover Integration: Web Stories are featured on Google Discover, a platform that curates content based on user interests and behavior. We enabled Web Stories for all blog posts and created localized content specifically tailored to regional audiences.
- Content Strategy: By focusing on topics relevant to dairy farming and cattle rearing in local languages, we were able to attract users who were interested in related topics, even if they weren’t actively searching for dairy loans or cattle management services.
- Results: This strategy resulted in a significant increase in website traffic, with Web Stories receiving high impressions and clicks, driving more visitors to the Dvara E-Dairy website and boosting overall engagement.
Results:
- Improved SEO Rankings: Dvara E-Dairy's website achieved better rankings on Google, particularly for regional language keywords, making it easier for local farmers to access relevant information.
- Increased Organic Traffic: The combined efforts of content optimization, multilingual SEO, and Web Stories led to a noticeable increase in organic traffic.
- Enhanced Engagement: The Web Stories effectively captured the attention of a broader audience, resulting in higher impressions and clicks.
By implementing strategic local language SEO and leveraging Google Web Stories, Pixel Studios significantly enhanced the online visibility and engagement of Dvara E-Dairy. These efforts have not only improved the website’s rankings and traffic but also ensured that the platform resonates with its target audience—empowering dairy farmers with essential information and services.
About Pixel Studios:
Pixel Studios is a leading digital marketing and consulting company with over 25 years of experience in the industry. Our team of 60+ experts specializes in Web Technologies, Content Creation, Artificial Intelligence, and Digital Marketing. Pixel Studios has successfully partnered with over 500 clients across diverse industries, including Healthcare, Retail, Education, Manufacturing, FMCG, and BFSI, as well as startups and Fortune 500 companies in India and abroad.
Recognized by Clutch as a Top Digital Marketing Agency in India and by Tech Behemoths as a top web development company, Pixel Studios is committed to delivering sustained results through strategic planning, messaging, and analytics.
With offices in Chennai, Mumbai, and Singapore, we continue to drive digital success for businesses worldwide.
