Table of Contents
Introduction:
Any firm offering a product or service, needs to get online these days to achieve the desired reach and revenue. The pandemic which led physical stores to shut down was kinder to businesses that had an online presence or were entirely an online entity. The client in question approached Pixel Studios to create a well-rounded Corporate website that would establish their online presence and build them an extensive network of stakeholders.
About the Client:
WayCool is one of India’s fastest growing Agri-tech companies. Having established itself as the largest food development and distribution services chain, Waycool aims to positively impact the lives of India’s farmers with a target to reach at least 5,00,000 farmers. WayCool further plans to expand its presence to select geographies like the Middle East as part of its roadmap to become a unicorn by 2025.
Challenges:
B2B Website targeting GCC Countries:
WayCool wanted to establish a solid online presence in the form of a professionally designed Website that would target their B2B customers in the GCC Countries. The website would portray their products and USP’s that would attract white-space opportunities.
To reach import/traders in Food products
Connecting with new stakeholders is no longer viable only through physical communication. There needs to be an established online communication gateway where importers and traders can reach the relevant POC’s. This should enable inviting them to partner with WayCool.
Increase visibility of products
They have various products in the categories of food grains, processed food, and milk, etc. They want to market the same to their B2B and B2C stakeholders in a highly visible format.
Expand to a global presence
Going online removes geographical and time boundaries. They can improve their global presence and R&D infrastructure to reach new markets.
Promoting the social impact
The wide range of networking works to their advantage in raw material procurement directly from farms. The positive social impact will benefit close to 5,00,000 farmers with inclusion of private equity towards the same.
The Solutions:
Website wire-frame and UI
The initial discussion with the client helped us create a wire-frame and the website navigation plan. It was designed in such a way that the website is accessible to everyone, across a range of devices. Once the design was finalized and approved by the client, the UI was designed and developed. The website has a distinct contemporary look and feel that aligns with the brand guidelines.
Brand Aesthetics
They have a variety of brands like Freshies, Kwik Kitchen, FreshLoc, etc. that are aesthetically placed in the site. Each brand has a unique UI that fits its intent and theme. Taking Freshey’s as an example, it offers a range of kitchen ingredients and ready-to-cook products with a focus on convenience. The site displays the whole range of products so visitors to the site get the full idea. The background and text are optimally designed to make the products pop and attract their attention.
Communication
To enable better communication with the consumers or prospective leads, we enabled an enquiry form. The Reach out to us Page is exclusively designed to connect with them. The enquiries from the potential audience will reach specific email ids. The responses will be handled from the client’s end through a dedicated portal.
Responsive website
In the digital age, there is a lot of tech accessible to people. They carry mobile devices, tablets, have laptops or even work from their desks. The website needs to be accessible to all of them to broaden the reach of the firm. The website is thus designed for optimal viewing across all devices.
SEO Friendly Website
Extensive on-page optimization of the website was done before it went live. This made the site SEO friendly and improves its ranking on the Search Engine Ranking Pages. The keywords were arrived at after detailed competitor analysis.
The keywords were optimized in the H1 Tags, Meta Title, and description, Alt tags, etc. The site is so optimized using the selected search term with 5% keyword density.
Page Performance
The site has been optimized for quick navigation and data retrieval. The site is also linked to Google Analytics to fetch its performance. The analytics report helps in improving the user experience which is key to ROI. The website also received a GT Metrix Score above 90% making it a high-performance site, suitable to their operational needs.
Technology used
The tech used to build the website includes HTML5, Bootstrap, CSS3, MVC Framework, and hosted on the AWS server.
Timely delivery
The website was delivered with a short turnaround time of 4 weeks. When undergoing a website revamp or launch, timing is very crucial and Pixel Studios delivers what we promise, on time.
Pixel Studios has helped WayCool build the perfect website that meets their needs on all fronts. If you are on the hunt for a web development partner, get in touch with us, Chennai’s leading Digital Marketing firm. We offer a variety of digital solutions to build and promote brands of any scale. Leave your details at Pixel Studios
