In the consumer-eccentric world, online visibility is the overall presence of a brand or its products. Understanding the demand for high visibility for brands online and particularly on Google search engine during this pandemic, one of our clients approached us to increase their website visibility as well as to generate organic traffic. And here is how we help them increase their visibility online.
Table of Contents
About the Client
Neuberg is one of the fastest-growing diagnostic companies in India, offering affordable diagnostic solutions and engaging in a technological revolution in the diagnostics industry. Additionally, the company aims to reach its milestone of 1000 Cr revenue in FY22 and aggressively expand its network.
However, in the wake of the pandemic, the need for preventive care saw a huge spike in the market. Therefore, Neuberg decided to increase their website visibility online and engaged us in a bid to improve it initially and have since gone on to have a full 360-degree digital marketing strategy.
The Challenges
To Increase Website Traffic
Having more website traffic doesn’t just mean more money. Increased website traffic can help you expand your business, add products and services, open new locations, and generate qualified leads.
To Increase Sessions & Page views
Increasing the sessions and page views helps in determining what the target audiences are interested in, how well the pages of the website are optimized for search, and how users behave.
To Increase the Number of New Site Users
Equal to existing users, it is also important to increase the number of new site users. As a result, we followed some great digital marketing strategies which will be discussed below.
To Boost Organic Traffic
Organic traffic is important since it is targeted. To increase organic traffic, we have provided the users visiting our client’s website from a search engine’s organic results with a solution or answer to their question, so that they are more likely to convert.
To Lower the Bounce Rate
A high bounce rate can indicate that the site’s content is irrelevant or confusing to the visitors. It may even affect the organic ranking factor. Hence we decided to decrease the bounce rate & increase the dwell time in order to improve the brand’s visibility online.
Our Approach and Results
The Digital Marketing Strategies We Used to Drive Results
Improved keyword Strength
In order to increase brand visibility online and organic traffic rate, we improved keyword strength.
It means, we included relevant keywords in our client’s content naturally without disrupting the main idea or distracting the reader.
We added specific keywords throughout the content, like the meta description, the page title, the URL, headers, subtopics, and a few times throughout the piece.
To conduct keyword research, we used tools like Moz, Ahrefs, and SEMrush. These sites list what keywords competitors are using, how frequently people search for keywords, how much the keyword is for pay-per-click ads, related keywords, and much more valuable information to guide keyword strategy.
Result: Organic traffic increased from 2500 users per month to 56,000+ users per month
Submissions
Submission is one of the popular and most effective off-page SEO strategies we used to increase website visibility.
It means publishing content on third-party websites/blogs in order to generate Inbound links to our client’s websites with an aim to increase website search engine rankings.
Article Submission, Forum submission, blog submission, infographic submission, image submissions, video submissions Directory submission, PDF Submission, and PPT Submission are some of the SEO off-page activities we followed to promote our client’s website.
Result: New users up by 86%
Local listings
Local listing is a very useful way to get noticed by the customers in the Local Area. Because the majority of people search for local businesses, hence having a business listed in these kinds of listings can boost organic traffic.
To do so, we have created a Google My Business page for each lab that includes:
- The location’s name, address, and phone number (NAP).
- Content-specific to a particular location (staff information, testimonials, news, etc.)
- An embedded Google Map.
- Images of your business and the people who work there.
This makes it easy for people who are all looking to visit our client’s business in that particular location to access the information.
Backlinks building
So many businesses are trying to increase their website traffic, we thought backlink building will be a good idea. Therefore, we created a blog post and reached out to relevant sites to see if they wanted to promote our post.
One of the websites agreed to a backlink, which led to an increase in page views!
Result: Pageviews increased from 7500 page views per month to 180000+ page views per month.
Added new Pages
By posting new content and adding new pages, we have maximized our client’s visibility and found new leads.
Furthermore, we created content that’s memorable and relevant to decrease the bounce rate.
Result: Bounce rate is under 20%
By taking the above steps, any business can expect to see an increase in website traffic and visibility over time.
If you are also looking to increase your website traffic in both organic and paid ways, partner with Pixel Studios – a leading Digital Marketing Company in Chennai to offer a versatile range of digital marketing services to customers across multiple industries.
