Today, running your business online is easier than ever before, but only if you know how to convert the traffic into customers. About 2 percent of website visitors convert. You can expect only two customers per 100 visitors. That’s an impressive conversion rate. Most sites only convert between 0.1 and 0.2% of their traffic. It takes 1000 visitors to get 1 customer.
Therefore, how do you persuade new users to purchase the product or service? It comes down to how well you nurture the customer journey. How will they know you’re the best website to choose from? How can you build trust? What is the unique value you provide to them? Developing an effective go-to-market strategy is crucial to your success.
You need interactive content to keep users engaged so that they will return. Streamlining the customer journey is the best way to generate the leads your website needs. Here are 7 ways to convert traffic into customers.
1. Create a Better Website
More than half of visitors abandon the website within the first 30 seconds. As you can imagine, this isn’t great for your conversions. To ensure you don’t lose the visitors, you’ll want to create an exceptional website. You can improve your conversion rate by improving your site’s user experience and interface. First and foremost, you need to improve the navigation of your site. It’s difficult for most people to understand how your product/service is laid out.
To build trust with the visitor, you need to show them the steps they need to take. These steps will help them understand how to use your product/service or purchase them. Once they follow these steps, you can then show them the features and benefits of the product. Also, remember consistency is the key to establishing a good brand presence.
2. Optimize The Landing Pages
When visitors land on your landing pages, the first thing they experience is the conversion funnel. This is where your selling point has to cut through the clutter and persuade visitors to buy your product/services. The sales funnel needs to be optimized so that your conversion rates increase.
Here are some tips to get it right. Make sure your sign-up forms are well-structured, relevant, and well-constructed. These can be shortened, optimized, and visually appealing. Optimize your information structure, so that your CTAs are easy to find and navigate.
3. Have a clear CTA on your landing page
The site’s first impression mostly relates to an area of the site that appears 2.6 seconds after a visitor lands on it. Many companies spend a fortune on advertising and website design services on this vital element, still many miss it out. CTAs or calls-to-action communicate exactly what you want users to do. You must provide clear information regarding your offers, whether it is to purchase a product or to subscribe to your newsletter.
Make sure your call-to-action is visible on the page. Create compelling CTAs, such as “Click the button to book your appointment” or “Take action today”. Clearly stating what needs to be done can go a long way to encouraging customers to take action.
4. Building Credibility through Testimonials and Reviews
Consumers today are incredibly trusting of testimonials and reviews. The majority of their research now happens on social media and the trust factor is at an all-time high. Reviews and testimonials are an incredibly important part of your website experience, especially in the initial stages of the sales funnel.
They’re often the only key element a potential customer has while making their purchasing decision. While reviews are a crucial part of building your credibility, they should never replace your conversion strategy. Set up systems and processes for collecting reviews and testimonials. Invest time to organize and repurpose them wherever needed.
5. Build a Blog
Building a blog is another sure-fire way to drive organic traffic to your website. A blog is a great way to develop your expertise and educate visitors about what you’re offering. In turn, visitors will see your expertise on the web as credible, authentic, and valuable. They’ll have more reasons to trust you over your competitor and become more willing to convert.
Blog also gives visitors more reasons to return to the website. Frequently visitors are browsing for information about the topic they’re looking to learn about. Blogs are an ideal way to generate traffic and share your knowledge with others at the same time. As a result, your visitors become more motivated to convert because they realize you’re adding value to their lives.
6. Offer free resources
Giving a little may seem contrary to paying customers, but by doing so, you may get a lot more in return. You can build brand credibility and establish yourself as an expert by providing free resources like whitepapers, webinars, and industry opinions. These factors influence the purchase process.
Offer specific discounts, coupons, or free access to relevant information with every purchase. It’s important to offer attractive promotions to attract visitors and encourage them to buy.
7. Boost Your Site Speed
Ensure the loading speed of your site is fast. In the event your website takes too long to load, users will just click away. Most people don’t have the patience to wait for these things, and they expect websites to work quickly.
When your website does not function well, it looks unprofessional and will raise doubts about your company’s capabilities. Customers are too important to lose in such a way. Invest in your website’s speed and performance instead.
The first step is to get customers to your site. These strategies can be used to optimize your website conversion strategy or you can hire a Web development company in India. To earn back your investment and succeed in business, you need the visitor to also purchase something. These tips can help you convert your website visitors into paying customers while boosting your brand’s credibility.