Trends in web design emerge frequently. The main driving forces are to keep your leads on the page and to positively impact the audience’s perception of your brand. Keeping the website accessible, visually engaging, and focused on the brand is paramount. Creating a spectacular site is, however, not easy.
The focus and energy being focused on improving audiences’ online experiences mean web designers must balance their prowess with innovation to stand out. A web design element can tell a story or explain your brand, while another can enhance the design on a particular device.
Here are 8 elements you should look for when sourcing for web design services in 2022.
1. Unique Typography
Back then, if you searched Google for typography you would see many very basic articles with general information on what typography is and how to use it. Nowadays, typography has grown into an incredibly deep subject – and that’s because digital fonts are available at our fingertips.
We can now tell by looking at someone’s work whether they understand typographic principles or not simply by taking one look at their type choices. It is important to have specific typography for the website so that your audience can get a unique experience.
2. Visual Design
The Visual design should work with your website’s theme to create an overall aesthetic that people find attractive. You might consider adding high-quality graphics, icons, artistic illustrations, and backgrounds that add personality to your site.
High-quality images are critical for capturing attention and reinforcing branding. If you have too many images on your site, be sure to optimize them for size so they don’t slow down page load times.
3. User-Triggered Animations
Animations are often overlooked as just some time-wasting element, but there is research to support that they can be an important component of modern website design company. For instance, Web Designer World found that 47% of users who encountered an animation had learned something new about website navigation and 74% said animations increased their confidence in navigating on other websites.
They also increased attention by 26%, resulting in 22% more conversions. So you should include animation elements in your next web design project! User-triggered animations have shown some beneficial impact on people’s engagement with your website. It’s just what many visitors want entertainment when they visit different sites.
4. Voice user Interface
Voice user interface is an essential element in modern website design. Voice UI technology is being used to simplify human interaction with the internet and mobile devices. It integrates natural language processing and speech recognition, enabling it to identify and understand your voice commands.
Voice UI system also analyses sentiment, gender, age, regional dialects, etc., hence making sure that search results are personalized for every individual user.
5. Background Videos
Your website is much more than just text and photos. Adding video will help customers feel more connected to your brand and establish relationships with your business. A home page video that goes live when visitors land on your site can be used to share company culture, introduce people, or share updates with them.
Putting yourself out there builds customer trust, which will encourage them to buy from you. Video has grown in popularity, and customers are not only watching more online videos but also sharing them at an increasing rate, make sure to use them on your website.
6. Hamburger Menus
Hamburger menus are typically used as navigation options in mobile applications. They first became popular on Android devices because of their convenience for scrolling through long lists with your fingers.
Unlike many mobile sites, most browsers are not equipped to scroll sideways, so hamburger menus allow users to easily navigate vertically within progressive apps without having to go back and forth from side to side. The menu can either be fully visible at all times or it can only be revealed when an individual user taps on it with their finger.
7. Mobile -Fast Experience
The mobile experience has been an essential element for every company. Mobile UX design is more than just designing and developing websites for mobile devices; it’s about understanding how all users interact with your mobile site or app.
Creating user experiences that work across multiple devices to provide users with an enjoyable, intuitive, and memorable experience. When well-designed, mobile UX can make your customers’ lives easier by providing them information that’s easy to find from anywhere in seconds or helping them to complete their tasks quickly.
For example, IKEA uses as many pictures on their mobile site as they do on their desktop site because customers have different needs when shopping on their phone versus sitting at home in front of their computer.
8. AI and Chatbots
Chatbots are still evolving, but AI will be widespread in 2020 and beyond. Chatbots are currently ranked as one of today’s most popular technologies for companies looking to establish an online presence. They have many advantages over typical mobile or web-based interfaces and are proving successful in tasks like assisting customers with ordering food or transportation, booking hotels, and finding relevant news articles.
That said, chatbots still have their limitations when it comes to natural language processing and responding with anything beyond pre-programmed responses. As such, they are more suited for augmenting existing human interactions rather than replacing them altogether. Chatbots work best as an interface for quick queries that users might otherwise answer on their phone anyway without any interaction with live agents.