Table of Contents
Executive Summary
Client: P N RAO Fine Suits, a 100-year-old bespoke suiting brand with stores in Chennai, Bangalore, and Hyderabad.
Objective: Increase brand awareness, enhance social media visibility, and boost sales through targeted Instagram campaigns.
Outcome: Executed over 15 bespoke campaigns resulting in follower growth from 1,900 to 13,700, enhanced brand engagement, and increased sales
P N RAO Fine Suits stands as a beacon of bespoke tailoring and exquisite craftsmanship, with a rich history spanning a century. Facing the digital age, P N RAO aimed to translate its storied legacy onto social media to captivate a newer, digitally-savvy audience and drive e-commerce sales.
The Challenge
Despite its well-established brand reputation in offline spaces, P N RAO struggled with limited visibility on social media platforms and needed a strategy to harness digital avenues for increased brand recognition and sales generation.
Campaign Strategy
Our approach was a series of Instagram campaigns tailored to highlight the unique offerings of P N RAO while engaging with a diverse audience base. Each campaign was crafted with a distinct narrative and visual style, supported by dedicated landing pages to optimize conversions.
Key Campaigns Overview
1. Dash of Gold:
- Objective: Incentivize high-value purchases with a tangible reward.
- Execution: Customers spending INR 34,999 or more were rewarded with a 1gm gold coin, creating a luxurious appeal.
- Outcome: Over 500+ gold coins distributed, significantly boosting average transaction values.
2. Modern Parivaar:
- Objective: Position P N RAO at the forefront of modern family fashion with a fresh, vibrant campaign.
- Execution: Highlighted the 'season's edit' with a focus on the 2024 color palette, appealing across generations.
- Outcome: Strengthened brand perception as a versatile and contemporary choice for family attire.
3. Maduve, Style, Black
- Objective: Celebrate the richness of South Indian weddings with a special collection.
- Execution: Showcased exclusive handwoven silks from Bengaluru and Varanasi, emphasizing tradition and luxury.
- Outcome: Enhanced engagement from the regional market, with a noted increase in inquiries and sales of wedding attire.
4. Legacy Tales:
- Objective: Cement P N RAO’s status as the go-to destination for men’s wedding apparel
- Execution: Promoted a comprehensive range of garments suited for different family members.
- Outcome: Increased sales during wedding seasons, with a rise in store visits and online consultations.
5. Dapper in December:
- Objective: Leverage the festive season to promote P N RAO’s festive wear collection.
- Execution: Tailored content to highlight festive attire, sparking interest during a peak shopping period.
- Outcome: Boosted December sales and engaged customers looking for holiday season attire.
Each campaign was supported by visually captivating content tailored for Instagram, ensuring high engagement rates. The landing pages were optimized for user experience, providing seamless navigation from social engagement to product discovery and purchase.
Results:
- Follower Growth: Grew from 1,900 to 13,700, a testament to the compelling content and strategic engagement.
- Sales Impact: Notable increase in direct sales attributed to the campaigns, particularly during promotional periods.
- Engagement Metrics: Significant uptick in likes, comments, and shares, with some posts achieving viral status.
The Instagram campaign series for P N RAO Fine Suits not only heightened the brand’s digital presence but also translated into tangible business results. Through strategic storytelling, targeted engagements, and a clear understanding of the brand’s legacy and customer base, we successfully bridged traditional tailoring with modern digital marketing techniques.
Inspired by our work with P N RAO?
Contact Pixel Studios today to discover how our digital marketing expertise can elevate your brand’s online presence and drive real-world results.
