Table of Contents
Client Overview
Geri Care Hospital stands as India’s first multi-speciality hospital dedicated entirely to senior citizens, featuring over 100 super specialist doctors and 15+ geriatricians—the largest such team in the nation. The hospital’s innovative approach to elderly care integrates comprehensive, coordinated medical interventions, setting a new standard in geriatric healthcare. Beyond the hospital, Geri Care extends its services to clinics and assisted living centers, ensuring a broad spectrum of care for the elderly.
Challenges
Despite its pioneering services, Geri Care Hospital faced significant challenges in digital visibility. The hospital needed to improve its online presence to reach more potential patients and their families, specifically aiming to enhance its search engine rankings across multiple relevant keywords.
Objectives
Our main goal was to increase the hospital’s visibility on search engines, particularly Google, for a variety of targeted keywords related to their services. This included:
- Geriatric hospital services
- Assisted living and elder care
- Home care services
- Individual doctor visibility
Strategies and Execution
Keyword Optimization
- We developed a robust SEO strategy focusing on a comprehensive list of keywords including "geriatric hospital," location-specific terms, and service-oriented keywords like "orthogeriatrics" and "geriatric cardiology."
- For assisted living, we targeted keywords such as "Assisted Living," "Elder Care," and "Palliative Care," ensuring top rankings on Google’s first page.
Content Development
- Created dedicated pages for each location and service to cater specifically to targeted keywords.
- Developed content-rich pages for home care services, including blogs that covered all aspects of geriatric home care such as "homecare nursing" and "home physiotherapy."
Technical SEO and On-Page Enhancements
- Implemented technical SEO adjustments to enhance site structure and performance.
- Optimized meta tags and descriptions and utilized hospital schema markup to enhance visibility.
- Conducted image optimization and worked to position the hospital as a featured snippet for certain key terms.
Visibility for Medical Professionals
- Built dedicated profile pages for doctors, optimizing them for search engines to ensure that searches for individual doctors led directly to the hospital’s website.
Results
- The website now proudly ranks for over 50 keywords on Google’s first page, including 15 keywords in the top position and 20 in the top five.
- Achieved significant visibility in image and video search results for approximately 30 keywords.
- Monthly website traffic soared from an average of 7,000 to 16,000 visits.
- The hospital now receives a minimum of 100 new inquiries each month directly attributable to our targeted SEO efforts.
Conclusion
Through strategic SEO implementations focusing on both broad and niche aspects of geriatric care, Geri Care Hospital has not only enhanced its digital footprint but has also set a benchmark in accessible and visible healthcare solutions for the elderly. Our efforts have shown that with the right strategies, even specialized healthcare services can achieve remarkable visibility and reach in the digital sphere.
Ready to see how your healthcare facility can benefit from tailored SEO strategies? Contact Pixel Studios today and let us help you achieve your digital marketing goals.
