Making improvements to your ecommerce site to maximize sales is an on-going process. There are elements driven by market factors, technology, consumer, and even design among others that impact sales realization. Getting expert help from an ecommerce application development company can help you to optimize different elements of your site for better performance. An ecommerce development agency would test and analyse different page and site elements based on the target market preference and recommend the best tactics to employ. Basically, the ecommerce development agency focusses on the following parameters at length:
Table of Contents
1. Consumer-driven
Understand consumer behaviour: To understand you current conversion issues, you can use analytics tools to identify, benchmark and measure success factors. HotJar is a commonly used heat-mapping tool that gives you the story behind a click, cursor movement or scrolling action. There are other equally indispensable tools, such as Quantcast Measure and Google Analytics, to choose from. These tools are sufficient to get you visitor interaction information along with the mojo for better conversion rates.
Ensure transparency and security: While customers land on your site after due research, they are yet to pass a verdict on your brand and product. Finding ways to ensure transparent processing and secured transaction is a step towards a good beginning but it has to be sustained, keeping the customer as a partner in this journey.
Make customer journeys hassle-free: Even a simple step like categorizing products logically will allow a customer to take decisions quickly. When it is easy for them to search, find, and check out, they are more likely to come again. Get rid of the necessity to create an account for making purchases; in fact, most users prefer to checkout as guests.
2. Technology-driven
Optimize for mobile devices: With mobile devices accounting for most of the retail sales, it makes sense to keep your site responsive. Whether to use a web app or a mobile app is a business decision based on your target audience.
Email marketing integration: A major advantage of integrating email marketing in your site is following up on customers, especially because they may take more than one session to complete a transaction. Capturing email and creating follow-up emails work well when the content is tested and primed for the target audience.
3. Process-driven
Test your ecommerce checkout process: Reducing the clicks and time to select a product and checkout is an important criteria to keep your customers on your site.
Have a reasonable return policy and transparent pricing: Hidden charges are one of the usual suspects for the high cart abandonment rates. It does well to your site and business to display all extra and additional charges beforehand to the customer, even before the commencement of the transaction.
4. Content-driven
Give space for product testimonials and reviews: From press reviews to user reviews and testimonials, every nugget of user wisdom is a brownie point for your business. In fact, a significant number of site visitors give more weightage for user reviews than even product content on the site.
Provide valuable content: Visitors land on your page after performing due search and research. Showing promotional content on the landing page will not hook the audience. It is the place to use content that educates and engages with the audience.
Use high quality images and video on your product pages: Videos and images never fail to grab the visitor’s attention quickly. Visitors interact with images if there is a hover text hotspot, zoom, additional inputs, etc. Using high quality images and videos are indeed the first responders to visitors landing on your site.
These are some of the most commonly discussed factors in optimizing conversion rates. It would be best to get in touch with an ecommerce development agency to fine-tune these important details and get your business running.
