The internet is a funny place where everything under the Sun is up for sale. It is pretty important to make sense of what the customers need and what one should offer to bridge the gaps of demand and supply. Speaking of sell online, it is important that you strategize and come up with a range of products that are appreciated by prospective customers. Let’s have a look at a few strategies towards achieving your product to sell online.
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Trending
One of the most important metrics in social media is the “trending now” found in Twitter and Facebook feeds. This goes a long way in understanding what products have been trending across time and seasons, to perfectly create seasonal campaigns in your eCommerce site. A lot of customer behavior can be predicted through their behavior in the trending period, and you can interpret the same through the Google trends tool as well.
Seasonal Products
Some products are such that they are not sold throughout the year, such as raincoats and umbrellas. Let your market research team identify such products and categorize them based on seasonal availability. Analyze the sales of similar products in competitor websites during the seasonal period, and come up with a foolproof strategy to bridge the gaps in your website. Create trending hashtags for Facebook, Twitter and Instagram posts about your products to be a cut above the rest.
Sample Surveys to Sell Online
To sell online, identify a small group of people as your test audience and create a sample survey on what products do they use in their everyday lives. It can be done online through Google forms, as part of a market analysis task. Tabulate the results of the survey in a dashboard, and you get clear inferences on the products you wish to sell. The answer for the question “what to sell online” will be among the survey results. Along with what, one must know how to sell products online as well.
Niche Products
Opportunities for niche products are always available, since you are creating a new market and sell online for them. You target a particular section of people and appeal them with products suiting their needs. It makes you an early entrant in the market and you earn trust and credibility with time through your products. Niche products are much more penetrable in the market rather than the ordinary products that share an existing market space.
Go by the Customers’ Suggestions
If your website design is already a hit, you have a lot of responses, reviews and ratings for a lot of products you sold in the last few months. Have a dedicated team analyze these comments and streamline your offerings. Fast moving products need to be increased in the inventory, and slow moving ones need to be off the website, unless you find a hard hitting reason to retain them in the list. Use analytics and BI tools in the website to recommend similar products to your customers.
Trust Your Instincts
Despite all odds, if you truly believe in selling a particular product, go for it. After all, it is your venture and vision to start an eCommerce website. There is no hard and fast rule for success in eCommerce. Trust in your brand, start to sell online and everything will come your way.
[Originally published Jun 15, 2016 14:39:00 PM, updated Nov 19 2020]
