Table of Contents
About FanPlay IoT
The Challenge
The official website of FanPlay IoT was not at par with the energy & vigor of the vision it stands for. It faced many issues like
- Not mobile responsive
- Too slow
- The UI / UX & the layout were outdated
- Content was not updated
- Product catalog was not user-friendly
- Lack of proper information on their services
The management wanted to redesign their website which has to take into account the following wishlist
- An engaging website for sports fans especially those who love cricket & CSK
- The UI/UX must be trendy to match the industry standards & appealing to the fitness enthusiasts
- To enable the eCom module with a shopping cart & the payment gateway
- The Call to Action was twofold:
- To increase the mobile app downloads
- To sell the products online
Our Approach
- To start with, we had Discovery Meetings with the client to understand their customers, products / services & specific requirements.
- Our creative & content strategy team did online research on the competitors’ website & other industry related websites to understand their standards.
- After going through the existing site map & the requirements, we reworked with a new site map that included separate pages for different user groups & purposes.
- A neat UI was created that appeals to the fans as well as sports enthusiasts.
- A product module & shopping module was added using WooCommerce as it’s easy to manage & also matched to their existing tech stack.
- Razorpay payment gateway integration was done.
- A backend dashboard was customized to manage product catalog, ordering & shipping management
- Apart from Razorpay, other third party integrations like chat, email & social media were done.
- We optimized the website for speed & on-page SEO.
- We ensured mobile responsiveness at every stage.
- The Google Analytics was integrated to regularly manage the website’s performance
Solution
- The resulting website is mobile responsive & faster to download
- The sitemap enabled the fans to find their information with ease
- The website’ UI is neat & simple suiting the target audience.
- The eCom management is simple to manage and place orders as well.
Conclusion
Every website is unique from a designer’s perspective. The customer expectations from an online visit & the offerings by client must be matched through design and content. At the same time, the perspective of speed, responsiveness & Google search algorithms must be adhered to offer a seamless experience to the end users. At Pixel Studios, we have mastered the craft of designing the website & taking care of its changing needs from time to time. If you are looking for an expert web design agency that understands your business to create a powerful online presence, reach out to us.
