Table of Contents
What is Ecommerce SEO?
Ecommerce SEO is the method of enhancing your online store’s search visibility in search engines. When people search for your products, you want to rank as high as possible in order to get more traffic. Compared with paid SEO it can bring you more traffic at a low cost.
It is important for eCommerce stores to understand how to optimize their web pages for search engines. If they are not able to do so, they will not be able to compete with other eCommerce stores that rank higher in SERPs.
This blog will discuss what you need to know about eCommerce SEO and the different strategies that can be used for it.
What is Shopify SEO?
Shopify SEO is the process of optimizing your Shopify store for search engines. It’s an important part of any eCommerce strategy as it can help you reach new customers and increase sales.
Shopify SEO comes with a number of benefits:
– Improves visibility in search engine results pages (SERPs).
– Increases the number of visitors to your website.
– Increases the return on investment (ROI).
Optimize title and meta description:
Optimizing a title and meta description is important for SEO. A good title should be catchy and descriptive. It should also have the keyword in it. The meta description is the snippet that you see on search engine results pages (SERPs).
The goal of a meta description is to give searchers just enough information to make them want to click on your site. It’s not about selling, but about making your site look interesting enough for people to want to explore it further.
Steps to add title and description on Shopify website
- Navigate to Online Store > Preferences in your Shopify admin.
- Enter a page title and meta description for your online store.
- Save the page.
Steps to add title and description for products in Shopify website
- Navigate to Products > Collections in your Shopify admin.
- Choose a Collection from the listing.
- Click Edit on the Search engine listing.
- Enter a page title and meta description for your product.
- Save the page.
Steps to add title and description for Collections in Shopify website
- Navigate to Products > Collections in your Shopify admin.
- Choose a Collection from the listing.
- Click Edit on the Search engine listing.
- Enter a page title and meta description for your product.
- Save the page.
Optimize image alt text:
Image alt text is a great way to help search engines to understand your images. It is a good idea to optimize the alt text for SEO, as this will help your image rank higher in SERPs.
Image alt text should be a concise and accurate description of the image that also includes keywords that are relevant to the content on the page.
The best way to optimize an image’s alt text is by using a combination of keywords and descriptive words. For example, if you are uploading an image of your company’s logo, use the company name as well as what it does in order to increase its visibility in SERPs.
Steps to add Image alt text on the Shopify website:
- Go to Products in your Shopify admin.
- Select the product with the image you want to change.
- Click on the image, then select Edit alt text.
- Enter alternate text for the image that is descriptive.
- Click the Save alt text.
Steps to add image alt text for a featured image in a collection or blog post:
- Select the collection or blog post that you want to edit by clicking its name.
- Click Update, then Edit image, under the image.
- Enter alternate text for the image that is descriptive.
- Save the page.
Optimize keywords to the H1 header for a page
The H1 header is the most important header on a web page. It should contain the keywords that you want to be found for. The H1 header should also be optimized to include your target audience and what they are looking for in your content.
The main heading at the top of a page is an H1 header. When you create a product page, collection page, webpage, or blog post, Shopify generates the H1 header from the title you enter. The H1 header is often the largest text size on a page, and search engines use it to determine what the page content is about. Include your main keywords in the page title so that the H1 header includes them automatically.
- Choose the product, collection, webpage, or blog post to edit.
- Enter a descriptive title that includes your keywords in the Title field.
- Save the page.
Content optimization is a process of altering the content of a website in order to increase the relevance of that content for particular keywords, phrases or topics. The process of making search engine-friendly content involves a variety of factors. The on-page optimization and keyword density are the most crucial elements. You need to be aware of what your target audience is looking for in order to create relevant web pages. Utilize Google’s keyword “tool” to learn what people are searching for in your industry.
How to add schema tags to Shopify Website?
What are schema tags?Schema tags are a way to help search engines understand the content and structure of your website. They provide information on what the page is about, whom it’s written by, and how it should be displayed in search engine results pages (SERPs).
Schema tags are not a replacement for SEO strategy but they do provide some additional benefits.
Steps:
- Go to the online store.
- Select themes > Actions> Edit Code.
- Select Snippets.
- Click Add a New Snippet.
- Create file “product-schema.liquid”.
- Insert the Schema code on the page.
- Save the page.
How to Setup Google Analytics for Shopify Websites?
- Click Settings > Apps and sales channels in your Shopify admin.
- Click Online store on the Apps and sales channels page.
- To open the sales channel, click.
- Then select Preferences.
Conclusion:
Shopify is one of the best eCommerce platforms where businesses can sell, and grow. A well-optimized Shopify website with SEO-friendly blogs, podcasts, and industry-related content can boost sales incredibly with favorable results.
