Meta earlier known as Facebook has changed its Ad Targetting significantly over the years, and if you are still doing it the old way you are going to end up paying a much higher price for your video views, leads, app installs etc.. etc…
In this blog, We’re gonna see the best ways to target in 2022 when it comes to Facebook and Instagram advertising.
Meta as of late erased a large number of interest-based targeting options and continues to do so. Subsequently, Meta’s interest-based targeting is turning out to be less granular and broader. Adding to that, Meta’s interest-based targeting has been proven to be erroneous roughly 30% of the time according to a recent study & fellow advertisers.
With Meta’s interest-based targeting becoming less precise and less targeted, how would you get your ads in front of your target audience?
Hmmm, there are ways! That’s exactly what we’re gonna see in this blog.
Before jumping into the solution, let’s first understand how Meta’s algorithm work.
You start an ad, it goes through the review phase then it goes through the learning phase and in the learning phase, Meta puts your ad in front of people, and it looks at who engages and takes action on those ads. Then it will go and show your ads to more people just like those engaged and action takers
So the key is to make sure that you get the right people taking action on your ads so that the algorithm gets fed good data and so we can get you the results that you’re looking for.
What is Outcome-Driven Ad Experiences (ODAX)?
What does the change look like?
ODAX (Outcome Driven Ad Experiences) is a complete change to Facebook’s ad campaign objectives. At the time it’s rolling out to Facebook ad accounts around the world, and will be in every account by Q3 2022.
The ODAX rollout will mean that some campaign objectives disappear, while others will be consolidated into a new, smaller set of objectives.