Table of Contents
About The Client:
KiVi, an Agritech company encourages farmers to boost agriculture through technology. The start-up helps farmers to procure input, market output, implement economical agricultural practices, and obtain financial services for strengthening their livelihood choice.
KiVi’s valuable propositions include an exclusive digital platform and a local network, KiviStar to connect farmers in the remotest areas for accessing services offered by the network.
The AgriTech start-up approached team Pixel Studios, for a faster, mobile-responsive, UX/UI-friendly website that helps in giving wings to KiVi’s vision of increasing the farmers’ income by 10x.
Our Approach:
To begin with, our team, at Pixel Studios, had discovery meetings with the client to understand their customers, products/services and other specific requirements that give an idea about the goal, objectives, vision, and mission of the start-up. This helped our team to arrive at the content & creative strategies.
The following activities were included
- Online research on competitor websites and other industry-related websites to understand their language and way of communication.
- Arrived at the finalised site map, after multiple iterations with the client to address different pages for different user groups.
- Crafted a neat UI-friendly website that stands unique in the market and appeals to the partners and investors.
- Page construction with appropriate images & user-friendly content was undertaken with constant testing for engagement.
- Carried out third-party integrations like google maps, email, and social media pages.
- Added a social gallery to their website.
- Optimized the website for speed and On-Page SEO.
- Ensured mobile responsiveness at every stage of development.
- Google Analytics was integrated to regularly manage the website’s performance.
Challenges Solved:
The client shared their methodology in a PPT to explain their services & processes, during the discovery phase. The slide image is given below.
After multiple iterations, we arrived at the illustration below to explain their processes in a simpler way. We also chose to give a non-interactive animation for users to understand various stages (phases) of engagement the client has with their customers.
Result:
The effective campaign approach from September 20, 2021, to November 4, 2021, raised the brand’s awareness and increased the in-store visits besides fetching
- The website was well received by the client & their customers.
- The website scored a good ranking on speed & consistently maintained mobile responsiveness across device screens.
- The website’ UI is neat & simple, providing easy access to information for partners and investors.
- The average session lasts for 3.30 mins & the average no. of pages is more than 2 with a bounce rate less than 40%.
Conclusion:
KiVi has proved that every business is in need of an online medium to reach a wider audience for reaping huge benefits. Online visibility can help reach farmers, even in the remotest areas to solve their problems.
Pixel Studios’ journey with KiVi was interesting and impressive. Our team came to know about the various aspects of agriculture and is happy to be a part of the positive impact that enhances the lives of millions of farmers across the county.
At Pixel Studios, we enjoy the process of crafting an online presence that is appealing to users as well as stands out on search engines. Understanding that a website needs constant tuning, we take care of the changing needs of the business from time to time. We are preferred partners for businesses who want reliable & quality service coupled with a high level of response, any time when the need arises. Interested in talking to one of our clients, do WhatsApp us.
