Table of Contents
Overview
ACC Cements, a trusted name in the construction industry, partnered with us to elevate their digital footprint and strengthen their online presence. Over a span of three years, we worked across multiple digital marketing domains, including Social Media Marketing, Website Management, SEO, Online Reputation Management (ORM), Social Listening, and Paid Campaigns. Our goal was to ensure the brand’s visibility, engagement, and lead generation in a competitive market. This strategic partnership yielded significant growth in online presence, community engagement, and business inquiries.
Key Areas of Intervention
1. Social Media Marketing: Building a Strong Digital Community
Objective:
To engage with a wider audience and increase brand visibility across all major social media platforms.
Approach:
- Managed ACC Cements’ social handles with cohesive messaging across departments, including HR, corporate communications, sales, and after-sales services.
- Established a clear Standard Operating Procedure (SOP) for campaign execution to ensure timely delivery and consistent brand communication.
Results:
- 400,000+ New Followers: Built a thriving social media community over three years.
- Engagement Rate of 56%: Sustained above-average engagement through dynamic and interactive content.
- 200,000+ Monthly Organic Reach: Leveraged strong content strategies to reach the target audience effectively.
- CTR of 19%–32%: Consistently high Click-Through Rates reflecting effective social content and ad strategies.
2. Website Management: Ensuring a Seamless Online Experience
Objective:
To maintain a secure, user-friendly website aligned with ACC Cements’ evolving business requirements.
Approach:
- Delivered 99% uptime, ensuring uninterrupted access for users.
- Introduced a dedicated Single Point of Contact (SPOC) to coordinate and streamline updates across regional and functional teams.
- Categorized updates into High, Moderate, and Low priority, adhering to a detailed Service Level Agreement (SLA).
Results:
- No security breaches or downtime.
- Faster turnaround for content updates, enabling a real-time response to business needs.
3. Search Engine Optimization (SEO): Driving Organic Growth
Objective:
To enhance keyword rankings and grow website traffic organically.
Approach:
- Developed a targeted SEO strategy with over 100+ optimized keywords across various business verticals.
- Created keyword clusters, ensuring broader visibility for relevant search queries.
- Delivered consistent performance reports to track keyword rankings and refine strategies.
Results:
- 52% Increase in Quarterly Website Traffic: Higher organic reach across geographies and demographics.
- 20% Improvement in Keyword Rankings: Achieved regular improvements in rankings for critical business terms.
- 18% Month-on-Month Growth in Inquiries: Significant uptick in inbound business inquiries across departments.
4. Online Reputation Management (ORM): Safeguarding Brand Perception
Objective:
To maintain a positive brand reputation and address online feedback effectively.
Approach:
- Utilized social listening tools to monitor mentions, reviews, and feedback in real-time.
- Proactively responded to negative reviews, safeguarding the brand’s image.
- Shared success stories, client testimonials, and other positive content to enhance sentiment.
Results:
- Improved brand perception across multiple digital platforms.
- Built a trustworthy and customer-centric image for ACC Cements.
5. Paid Campaigns: Amplifying Reach and Generating Leads
Objective:
To increase targeted traffic and drive business results through paid advertising campaigns.
Approach:
- Ran brand awareness campaigns to establish a stronger market presence.
- Designed lead generation ads to attract relevant audiences, ensuring high-conversion users.
- Promoted major brand achievements and milestones to reinforce credibility.
- Increased visibility for the dealer network through targeted campaigns.
Results:
- Significant boost in app installations and video views via engaging promotional campaigns.
- Enhanced engagement with dealers and customers alike.
6. Social Listening: Staying Ahead of Trends and Conversations
Objective:
To derive actionable insights from online conversations and trends.
Approach:
- Monitored brand sentiment and consumer discussions in real-time.
- Used insights to craft targeted campaigns addressing trends and customer concerns.
Results:
- Strengthened customer relationships by addressing feedback promptly.
- Positioned ACC Cements as a responsive and trustworthy brand.
Conclusion: A 360° Digital Transformation
Through strategic planning and consistent execution, we successfully transformed ACC Cements’ digital presence. Our collaborative approach ensured measurable outcomes, including increased engagement, organic growth, and improved brand sentiment. From managing social media to driving SEO and paid campaigns, the holistic solutions delivered tangible results and elevated ACC Cements to new digital heights.
At Pixel Studios, we continue to craft innovative, result-driven strategies tailored for industry leaders like ACC Cements. Ready to elevate your digital footprint? Contact us today.
