Overview
Dvara KGFS provides rural India with access to financial services. It has tied up with financial institutions to sell their products across their extensive branch network in the country. The company enables rural communities to tap into their financial needs through well managed & trained employees through its unique branch-based KGFS Model in remote rural areas of the country
The Scenario
Dvara wanted to revamp their website that could communicate to the stakeholders and public about their expertise and ability to use technology, to help families in rural India improve their financial stability.
They wanted to build the brand reputation & provide the right blend of corporate perception to its target audience.
In equal measure, they wanted to showcase their commitment and approach to help rural families.
The Solution
The Dvara website was conceived to be a people’s success story. It served a dual purpose: provide info to the stakeholders and win the trust of people. The stakeholders can explore the company’s model of business, approach and results (a dashboard that was continuously updated in real time), whereas the people can evaluate the various products, success stories, and tools. All of these—tools, technology, approach, stakeholders, and consumers—were connected by the vibrant imagery of rural folk that evocatively showcased Dvara’s work, and the color scheme—earthen brown and green—that provided the context.
The Result
There was a 20x higher retention rate on the site as people began to spend more time going through people’s stories. Audience engagement rate from the site picked up across regions.
