Table of Contents
The Challenge: Reaching Parents in a Crowded School Market
The Challenge: Beyond Leads - Real Admissions, Real Growth
With rising competition among CBSE schools in Chennai, Shraddha Children’s Academy needed to go beyond just generating online enquiries — they needed admissions that could be directly attributed to digital marketing.
Earlier, the school faced challenges with limited digital leads and untrackable conversions. Pixel Studios addressed this with a performance marketing strategy that focused on generating quality leads, driving measurable admissions, and ensuring full-funnel attribution.
Campaign Objectives
- Drive targeted admission enquiries through digital ads
- Maximize visibility among parents within Chennai & suburban zones
- Optimize campaigns for cost-effective lead generation
- Sync paid strategy with academic calendars & seasonal parent behavior
Our Strategy: Hyper-Targeted, Conversion-Led Advertising
1. Audience & Platform Mapping
We segmented audiences into preschool, primary, and high school parent personas and targeted them via:
- Google Search Ads – to capture active intent
- Meta Ads (Facebook & Instagram) – to generate awareness, retarget interest, and drive form fills
Location targeting was hyperlocal, focusing on areas around Tambaram, Medavakkam, Chromepet, and Velachery, where the school had the strongest offline brand.
2. Creative & Messaging Approach
We crafted emotionally resonant and informative ad creatives, including:
- Carousel and video ads highlighting:
- School infrastructure
- Student success stories
- Parent testimonials
- “Why Shraddha?” positioning
- Headlines and CTAs focused on:
- “Admissions Open 2025–26”
- “Book a Campus Tour”
- “Download Prospectus”
- “Limited Seats – Enquire Now”
3. Funnel-Driven Campaign Structuring
We structured campaigns around the admission journey:
- Top-of-Funnel (TOFU): Awareness & reach campaigns with video/visual ads
- Middle-of-Funnel (MOFU): Traffic & engagement campaigns driving to the admissions landing page
- Bottom-of-Funnel (BOFU): Lead generation campaigns targeting retargeted visitors and form abandoners
4. Optimization & A/B Testing
- A/B tested headlines, visuals, and CTAs to improve click-through and lead conversion rates
- Shifted budget toward top-performing ad sets and age groups (28–45)
- Optimized landing pages for mobile-first enquiry submissions
- Integrated Meta Pixel & Google Conversion Tracking to attribute leads accurately
Key Results (May 2024 – May 2025)
| Lead Source | Leads (YoY) | Admissions (YoY) |
|---|---|---|
| Direct Traffic | (+100% Growth) | 25x increase (vs last year) |
| Google Ads | (+11% growth) | 5x increase (vs last year) |
- These were not just MQLs — they turned into walk-ins, follow-ups, and confirmed enrolments.
- Google Ads emerged as the highest-converting paid channel, accounting for nearly one-third of total new admissions.
- Direct website visits also showed a major spike, thanks to improved brand recall and search discoverability, powered by parallel SEO and brand efforts.
The combination of intent-driven Google Ads and awareness-rich Meta campaigns helped Shraddha attract, engage, and convert high-potential parents consistently across the academic year.
Conclusion: Admissions at Scale, Powered by Performance
Through focused performance marketing, Pixel Studios helped Shraddha Children’s Academy transform digital advertising into a predictable admissions pipeline.
By targeting the right parents at the right time with the right message – and optimizing relentlessly – we ensured that every ad rupee spent translated into real leads and measurable growth.
This campaign highlights our ability to blend emotional storytelling with data-driven media, especially for education brands looking to scale in a competitive market.
