The Indian Multiplex Chain and Film Production Company, began operating its multiplexes in Chennai, eventually spreading to several states in India. SPI Cinemas was the first multiplex operator in the country to equip its screens with the Dolby Atmos and Auro 11.1 sound systems, apart from gaining immense popularity for its popcorn, from filmgoers and media.
Innovation and SPI Cinemas have always gone hand in hand. Under their innovation hub, SPI Edge, SPI Cinemas recently launched its Unlimited App – through which one can view unlimited number of movies at any SPI owned theatre hall in Tamil Nadu and Pondicherry for a minimum subscription fee.
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The “Big Screen” Challenge
However, with the rise of OTT platforms, from 9 in 2012 to over 30 in 2019, the entertainment industry had witnessed a shift in the movie consumption habits of the Indian consumer. Movie releases on the big screen were always a big draw for audiences but with online platforms changing the dynamics of a movie viewing experience, could the two co-exist? Could Unlimited App operate as a one-of-a-kind online platform that could redefine move viewing on the big screen?
Our “Small Screen” Solution
This is when they approached us, at Pixel Studios. With the expertise of a vibrant Social Media team of brand gurus, content curators, and design experts, Pixel created a series of relatable social media campaigns that drove brand awareness and engagement.
The Results?
- Best in Industry Click through rate at 4.3%
- With a conversion percentage of 18%
- Minimal lead cost for subscription at less than 30 bucks
- 3 Months of campaign with 3 spurts
Visit and explore https://www.unlimitedmovies.in
