Ever found yourself frustrated by outdated job listings on your company’s careers page? Or maybe a product update went live, but your website is still showing last quarter’s offerings?
Managing a corporate website can often feel like a game of “catch-up,” where multiple departments—HR, Sales, Corporate Communications, and Branding—each have their own priorities. Without a streamlined approach, it’s easy for things to slip through the cracks, leading to inconsistencies, missed opportunities, and a website that doesn’t reflect the best of your brand.
At Pixel Studios, we understand these challenges because we’ve seen them firsthand while working with industry-leading companies like ACC, Amaron, and Heritage. Whether it’s ensuring new job listings go live immediately, highlighting the latest product innovations, or keeping brand messaging consistent, we help corporates stay on top of their digital game with a seamless website management process.
Table of Contents
Common Challenges Faced in Corporate Website Management
1. Inconsistent Updates Across Departments
In large companies, multiple teams might be responsible for different parts of the website. This can lead to inconsistent updates, where one section of the website looks modern and fresh while another appears outdated. This lack of coordination can confuse visitors and reflect poorly on the brand.
2. Slow Content Updates
With many stakeholders involved, getting approvals and making updates can take time. Often, by the time content is approved, it may no longer be relevant, causing delays and missed opportunities.
3. Multiple Approval Layers
Some updates might require the green light from multiple departments or senior management, slowing down the process. Ensuring that updates are accurate, aligned, and published quickly is essential but can become a bottleneck.
4. Difficulty Tracking Requests
With requests coming in from various teams, tracking and managing website updates can be chaotic. Without a structured system, tasks can easily fall through the cracks, leaving critical updates unfinished.
5. Lack of a Centralized Content Strategy
With different teams focusing on their own objectives, the overall content strategy may become fragmented. This inconsistency can lead to missed brand messaging opportunities and a disjointed customer experience.
Our Approach: How Pixel Studios Helps Corporate Brands Streamline Website Management
Here’s how we do it:
1. Centralized Content Management System
We build and set up a centralized CMS for corporate websites that allows for seamless content updates across different departments. With role-based access, teams can update their specific sections while maintaining overall consistency. This ensures that changes can be made quickly and without compromising brand integrity.
- Role-Based Access: We create role-based access so departments like the HR can update and manage their specific job openings without depending on the web agency.
- Streamlined Updates: We avoid content duplication by streamlining updates to ensure there are no conflicting changes.
- Real-Time Previews: Editors can preview content in real time before it goes live, reducing errors.
2. Clear Request Coordination
For one of our clients, we implemented a centralized email system for content update requests. This works like a ticketing system where any team member can request an update, and our web team tracks the status of each request. Everyone stays informed, and there’s complete transparency over what’s being worked on, helping to avoid delays.
- Centralized Ticketing System: A centralized email system for content update requests. Anyone in the client organization who wants a web update can mail the request to this ID. Since this is a group ID, the corporate communication team will also get a copy of the request.
- Status Tracking: Each request gets a unique status to indicate whether it is pending, in-progress, or completed.
- Smooth Coordination: Efficient communication ensures no update is missed, reducing the risk of delays.
3. Streamlined Approval Processes
We work with clients to simplify approval processes. By understanding the workflow of different departments, we help companies set up clear procedures so that content updates don’t get stuck in the approval pipeline. This ensures that the website remains up-to-date with timely and relevant content
- Defined Workflows: We set up defined workflows, so everyone is clear on the process of website updates.
- Automated Notifications: Teams receive alerts for pending approvals to speed up the process.
- Quick Turnaround: Streamlined processes reduce delays, ensuring faster publishing of content.
4. Regular Content Audits
We perform regular content audits to identify areas that need updating or redesigning. This helps in ensuring that the website remains fresh and consistent, meeting the needs of each department without looking disjointed. With clear reporting, every department knows where the focus should be, which saves time and resources.
- Monthly Content Reviews: Every month we do an audit on the website to identify and remove outdated or missing content.
- Reporting and Recommendations: Regular reports highlight areas needing improvement and suggest fixes.
- Enhanced User Experience: Keeping content updated ensures visitors always get accurate and current information of User Experience.
5. Central Content Calendar
At Pixel Studios, we help our clients plan content in advance using a centralized content calendar. This ensures that all departments are on the same page, and updates can be planned ahead of time. The calendar highlights key events, launches, or updates so that the website aligns with marketing campaigns and business objectives.
- Planned Content Releases: Some updates on the websites will be a frequent activity that can be planned, like the investor's relations page updates. We formalize a content release plan, so everyone in the client organization knows what content should be updated when.
- Consistent Messaging: Regularly scheduled updates ensure consistent messaging across all web content.
- Integration of Marketing Campaigns: The calendar integrates with marketing schedules, ensuring that promotional content is published at the right time.
The Results Speak for Themselves
By implementing a structured approach, we’ve helped our corporate clients ensure that their websites are always up-to-date, visually appealing, and consistent across the board. For example:
- ACC now has a streamlined process to coordinate between departments and get updates published efficiently.
- Amaron leverages our centralized CMS system to ensure their marketing and product updates are consistent with their brand.
- Heritage has improved user experience with regular content updates that showcase the latest news, product launches, and brand messaging.
Pixel Studios Can Help You Manage Corporate Websites Seamlessly
Website management doesn’t have to be overwhelming. At Pixel Studios, we’ve developed a proven approach that can help corporate brands manage their digital presence effectively. From streamlined content updates to centralized communication and clear approval processes, we make sure your website remains a true reflection of your brand.
Need to simplify your website management?
Contact Pixel Studios and see how we can transform your digital experience.
