Come what may, entrepreneurs will keep innovating with time irrespective of market conditions and industry conditions. Such enthusiasm is what exists in the eCommerce market.
One constantly seeks valiant and robust strategies to position his brand in a fiercely fought space. Many victors rule the roost and set the bar high in a perpetual battle to win consumer trust.
To set ourselves unique and a cut above the rest, the strategy needs to be meticulous, foolproof and structured. An obvious ingredient in this recipe is the element of calculated risk, which could be leveraged to attract customers. The factors that shape this are technology and data at hand, which needs to be always in the right loop of things to strike the right chord. Let’s look at a few strategies the startups adopt to get to this position. Lets focus on 4 tips for successful eCommerce startup.
A mobile application is the order of the day
With enhanced internet at your pocket, the first thing anybody checks is their mobile phone. In the era of smartphones and tablets, it is imperative for any company to cash in on this prospect. They help you cut across the tech savvy population, who check out the products at any time of the day, which generates good leads and prospective checkouts. The expectations these days are sky high, and startups must go that extra mile that every customer remembers and probably might recommend it to a friend or a family member. Give a personal touch to the buyer that connects with him on an individual level to persuade him into trying the product.
An emotional connect from an advertising campaign
Products can be marketed conventionally, but it doesn’t make your brand stand out. A recent campaign by O&M for Coca Cola was an instant hit for the connect it had with the audience. They made immense strides with their idea that the concept video went viral and earned huge amount of likes on Facebook and YouTube. A few Indian retailers are going for the hashtag driven campaigns to attract attention. If your idea has a voice, get a microphone that can broadcast it globally and that too effectively is one of the tips for successful eCommerce startup.
Setting up a structured social media approach
Your Facebook and Twitter pages should just not sing songs of how awesome your startup is. Prompt response to customer queries is a big deal in today’s world. This option of social media presence is a double edged sword, since it can be used to sing praises of your product or a simply a conduit of rant if your products are not satisfactorily received by the consumer. It goes without saying that you have an active social media team that is connected to all other logistical and functional departments of your company, to respond and make your customers feel better. The customer is the gateway to our opportunity and it is our duty to catch his attention and improve the offerings.
Customer centricity
The biggest Fortune 500 companies that are in existence today have retained their position only on customer centric strategies. If any strategy deviates from this, it is a volcano that is waiting to erupt. A customer friendly strategy to boost sales is not something unheard of. The think-tank must come together as one to achieve this and get a heads up on where the company currently stands. After all, the products you make will have to reach your customer and not the other way round.
