Product is a commodity that is by default waiting to be sold, be it online or offline. This brutal fact is keeping all the sellers on the run in the rapidly contested retail space So how good can an eCommerce store help in your sales boost? The answer is pretty simple, it is huge and influential enough to have entries in your business’s balance sheet. Analysts around the world have studied the markets for a long time and they have hinted that online shopping would be the new hobby of choice. Full points to them for hitting the bulls eye with their prediction.
With an online store, you open up various avenues of growth to your business. It grabs more eyeballs than you can ever expect in a retail store. Picture this, you position your brick and mortar store after thorough research of the locality, customer density and nearby competitors. Then you find a place for your store, set up the inventory and display items. You hire staff, shell out a bomb for publicity, marketing and finally open it up for the public. The cost incurred in this exercise is huge, and could be easily halved by setting up your business online. All you would need is a domain name, a dedicated social media page and a team to handle the website content on a timely basis. Thus it becomes pretty evident that the cost of creating an eCommerce store is very less in comparison to retail.
Also read, 16 Benefits of e-Commerce for Retailers & Customers in 2016 to know the Benefits of eCommerce.
With your eCommerce store setup, you must think out of the box to offer something very unique. Mind you, it is a fiercely competitive space and differentiation is the only mode of survival. The kind of traffic you attract to your website should be assured of an extensive range of products. Captivate them with offers, combos and other deals that would help the sales of the product. Utilise the power of social media integration, by asking your customers to rate and recommend the product. This is the power of eCommerce store over retail. The word of mouth strategy goes far beyond that in the internet. People via Google are evoked by curiosity to try out the new products, and this is a good way of increasing sales through an eCommerce store.
The convenience of access, price and selection is the game-changer in eCommerce. Imagine you are on the lookout for a good memory card. You step out of your house and check the nearby shops, and compare the prices of various shops. All of these can be done in a few clicks of mouse on an eCommerce store. You just type out memory card in their search option, and you can make your choice from a wide range of options. This can be done at any time of the day, and it clearly gives the edge of online over retail.
If you wish to set up an eCommerce store of your own, it is very simple. List out the items you wish to sell, work out on the target audience, set up the logistics for your support functions (customer care, online payment, reverse logistics) and most importantly, build it over a viable business model. Nowadays there are a lot of online store builders who help you set up your virtual shop and suggest a lot of inclusions to be made. Use them to enhance the aesthetics of your website.
In Conclusion two third of the population always prefer the smartest method in all the things. Online eCommerce Stores now stand as a better platform to attract those people. Of course, who would go out and waste a day with family in a crowd shopping? They want to sit back in a cozy chair, order things online by sipping a coffee and get it delivered at their doorsteps. If you can align your business model in sync with them, like building an eCom store, your sales will hit the sky just like the offline stores or may be more than that.