An ideal platform for both the talented individuals & the opportunity providers in the media & entertainment industry.
The Scenario
‘Getting under the spotlight’ – the magical dream of many youngsters! However, getting into the field of media and entertainment is not a walk-in-the-park. One has to go through several levels of mayhem, to get an opportunity even for the auditions. How to streamline the process with a suitable business model that works for both the talented individuals and the production houses?
The Challenge
Castle Audi approached us with a groundbreaking concept of providing an online platform for the aspiring talents. They wanted us to build a sophisticated web portal, the first of its kind in the industry with an exclusive option of bidding for the projects. Giving life to this unique idea and educating people about this opportunity are the primary challenges.
The Strategy
After a thorough market analysis, we noticed web portals with a similar business model, striving to showcase the portfolio of people aspiring to be artists. We understood that one thing that sets Castle Audi apart from other similar portals is, the individuals have the freedom to bid for the projects they like! We positioned Castle Audi as a people oriented platform.
Adding more power to this initiative, we gave a provision for the opportunity providers to create their own profile. With that, they can analyze the bids they received for their projects. They can also interact with the individuals directly and decide on how to take the project ahead.
To educate people about this new idea, we started doing aggressive digital marketing in Social Media. Since we have the workforce to provide all kinds of digital solutions, we went ahead and created some explainer videos, briefing the audience on how to make the most of out of Castle Audi web portal.
The Results
The additional feature of adding opportunity providers’ profile and allowing them to interact with talented individuals clicked big time. It increased the reliability factor of the website. Within a short period of 15 days, we received 350+ registrations. The web portal also received appreciations from the leading production studios.
Originally Published on: Jul 29, 2016 @ 17:47, updated Dec 09 2020
