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An initiative to identify & access the Best & Safest Hospitals, approved by NABH
The Scenario
There are several hospitals and healthcare groups in India, catering to the medical needs of people. How can we measure patient safety and quality there? A lesser-known fact is the ISQua Accreditation of NABH Standard, India.
International Society for Quality in Healthcare (ISQua) has accredited “Standards for Hospitals” developed by the National Accreditation Board for Hospitals & Healthcare Providers (NABH, India). The approval of ISQua authenticates that NABH standards are in consonance with the global benchmarks set by ISQua.
The Challenge
Of the estimated 80,000 small and large hospitals and nursing homes in the country, only 366 hospitals and 70 nursing homes have full NABH accreditation. The challenge that lies before everyone is how to identify the NABH Standard Hospitals in India.
ACME Consulting – India’s largest Healthcare Quality Advisory Services Organization, providing certification based quality management consulting services including the NABH Accreditation, came up with a notion to provide an ideal platform for this!
As a complete digital marketing agency, we at Pixel Studios explored opportunities on how to take this unique concept to the people.
The Strategy
We zeroed in on creating a unique web portal called ‘QHealth’ to serve this purpose. Going a step ahead, the site was planned to accommodate three primary functions.
- Identifying and booking appointments in NABH Hospitals across India
- Buddy Corner – Health tips for the common public sourced from top health websites
- Medico’s Corner – Latest news and trends from the medical sector for the medical professionals
How good it will be if we can bring all the NABH Hospitals under the same roof, making it easy for the public to pick the right choice and book appointments for a consultation! Extending a few miles, each NABH Hospitals was given a separate profile page on the website, where they can provide details, including their infrastructure, team strength, fee structure, contact details, and much more.
Adding more, categorical segregation based on their accreditation levels were also provided.
- All Accreditation
- NABH Accredited
- NABH Entry level
- NABH Progressive level
The Results
Soon after its launch, QHealth witnessed impeccable growth in terms of rating and traffic, credits to its honest intentions. It pulled more crowds and received words of appreciation from the leading dailies. Experts firmly believe that creating awareness on NABH accreditation and the quality medical care available in India will empower Medical Tourism across the Nation.
Originally Published on: Aug 29, 2016 @ 17:47, updated Dec 09 2020
