The Trichy Regional Engineering College – Science and Technology Entrepreneurs Park (TREC-STEP), one of India’s finest institutions spearheading the promotion of Science, Technology, Innovation and Knowledge based ventures, promoted by the Department of Science and Technology, Govt. of India, Govt. of Tamil Nadu, IDBI, IFCI along with NIT (formerly REC) Trichy and others, has always brought the benefits of Science and Technology within the easy access of individuals from different strata of society. TREC-STEP has undertaken several, focused developmental initiatives with the support of National and International Developmental Agencies.
In 2017, Trec-Step was chosen as the number one Incubator, from among 232 applicants nationwide, by the NITI Aayog Atal Innovation Mission – Scale-up support for Established Incubation Centres project. Not only did Trec-Step scale up its incubation performance to world class standards, but it also scaled up its digital presence by strengthening its reach on social media.
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How did they do it?
Trec-step reached out to Pixel Studios with a couple of objectives in mind. One, to increase their visibility amongst start-ups and those who were intending to be a start-up with ideas in their mind. Two, to generate leads by having forms filled by the prospective target audience.
Consequently, with the launch of The Chennai Innovation and Technology Incubation Centre (CI-TIC), Trec-Step reached out to as many deep tech entrepreneurs and early-stage companies to showcase their innovative start-up ideas.
How did we do it?
We devised a social media campaign, across platforms such as Facebook, Linkedin etc. through niche targeting of geographies viz. Tamil Nadu, Bengaluru and Hyderabad. The communication revolved around nurturing support that goes beyond just funding and mentoring, into deeper areas of start-up growth challenges, helping distil the priority value adds that would benefit the venture’s businesses. We specifically targeted applicants with relevant expertise, aspirations and capabilities to take their innovative tech products to the center stage.
The Results?
- Targeted impact on 72K people on Facebook
- A lead generation of 800+ form submissions
- A highly successful and cost-effective campaign, resulting in 100 times more outreach than a newspaper advertisement
