Have you ever wondered why leading website portals are often changing the UI & UX? Why would they invest so much of their time and money in fixing the issues & improving the consumer experience?
UI/UX design of a website plays a vital role in helping a business or a brand grow steadily online. A visually appealing and informative website can help increase user engagement and conversions. A regular update to the website’s UI/UX design improves usability and efficiency of user interaction in the long run.
Here is an introduction & Top 10 ways to improve the UI/UX design of a website to stay consistent in the minds of the audience.
Table of Contents
What is the UI/UX of a website?
The User Interface (UI) of your website determines how visitors utilise it. It contains elements, such as menus, bento menus, hamburger menus, kebab menus, loaders, pagination, input fields, cards, checkboxes, feeds, forms, buttons, and icons. The User Interface (UI) must be simple to use and understandable for visitors to be able to browse the website appropriately.
The User Experience (UX) refers to how well a user interacts with your website. The user won’t want to return to your website if the UX is bad. The User Experience (UX) of your website must be created in a way that makes it enjoyable to use and makes it simple and quick for visitors to locate what they’re looking for.
Top 10 Ways to Improve the UI/UX Design of Your Website
1. Improving the Page Speed
The majority of people prefer a web page that loads quickly. Yes, if the web page takes more than two seconds to load, visitors or the target audience will leave. This will eventually lead to an increased bounce rate, which will kill conversions and your website’s authority score.
2. Allow Adequate White Space
White spaces make websites look elegant and user-friendly. Adequate white space in the website design allows the visitors or the target audience to read the information on the website without any confusion. This valuable UX element has the potential to transform any business and increase conversion rates.
3. Alluring and Persuasive CTA
An effective call-to-action removes confusion, thereby allowing your website visitor to take the next steps. This can be navigation to a specific page, booking a call, reading a specific article, or buying products or services. A compelling, persuasive, and time-sensitive call-to-action encourages action that leads to higher conversions.
4. Use High-quality and Original Images/Videos
Images/Videos of products, services, or businesses that are clear, original, and high-resolution have a greater impact on consumers or visitors than any generic or stock images and videos. Authentic and genuine images/videos play a vital role in making purchase decisions.
5. Bulleted Text and Headline
A good website becomes great when it has convincing headlines and bulleted text. Highlighting important information and presenting propositions in bulleted form can make the website more readable, appealing, and memorable. Creative and targeted headlines can effectively attract the right and potential customers to the brand or business. The use of the right keywords can facilitate prompt content consumption through improved searchability.
6. Maintain Consistency
Adhering to a consistent and aesthetically pleasing interface throughout the website can make it appear more uniform and powerful. Simple changes that meet the changing needs of consumers can make the interface more appealing, understandable, and relevant.
7. Add Defined Elements
When it comes to highlighting numbers, symbols, or texts, use subtle borders and shadows on elements to give the website a more sharp and defined look.
8. Improve the contrast between text and images
When placing the text over an image, consider the main colour of the image and the text to achieve subtle contrast and enhance readability.
9. Single Typeface
Choosing a single typeface can provide users with a better reading experience while also producing consistent and stronger results. A consistent typeface with a variety of acceptable colours, sizes, weights, widths, and slopes can improve the accessibility of the interface.
10. Fix Technical Error
404 errors are caused by broken links. A broken link means that the user is unable to access the page to which you are linking, whether it is an external or internal link, resulting in a poor user experience. It is absolutely essential that you check your website for such technical errors on a regular basis and fix them before you start losing visitors.
Conclusion
When it comes to online shopping or browsing, website users always want a simplified, fast, and seamless experience. A well-designed website with relevant content and proper navigation can boost sales, raise brand awareness, and improve conversion while also improving user experience. Pixel Studios, a UI/UX design agency is passionate about design & technology that brings meaningful impact to businesses. Our UI/UX services are based on set processes to bring engaging user experience across website, web & mobile applications. Reach us for more details.
