The consumer ecosystem has transformed rapidly in the last few decades. People today are much more integrated with technology than before, and more are adopting a digital lifestyle, even as you’re reading this. When people want to look for a product or service, they Google it. They navigate through digital maps to their e-tailer of choice to buy what they need. Use their favorite food delivery app when they feel like ordering out. This normalization of behavior opens up many possibilities for digital strategies by businesses.
Recent studies show that the average person in 2022 spent close to 397 minutes of their day online. This vital statistic underlines two aspects of today’s marketplace –
- High digital penetration is quite prevalent in the global landscape.
- Migration from traditional marketing methods for businesses is obligatory rather than optional.
Businesses that keep abreast of this digital revolution by digitizing their processes and services are the ones who emerge successful. With more businesses entering the market, competition is at an all-time high. It becomes crucial to stand apart from the crowd – this is an area where Pixel Studios can help.
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Digital-First – Pushing the Envelope
Digital-first is all about a change in the attitude of a business. Digital-first methodologies can be introduced at every level of a company. It can help businesses from any niche move forward and compete with bigger, more entrenched brands in the marketplace. The goal of a company should be to incorporate digital-first strategies that can improve performance instead of following traditional processes with mediocre results.
Let’s look at a few areas where digital-first strategies can deliver a tangible difference for your business and customers.
Increasing Company Visibility
One of the most important parts of the digital-first pipeline is better brand visibility. Digital-first strategies offer much higher visibility for your business owing to better coverage across the digital space. It can also deliver different types of collateral like newsletters, videos, webinars, and interactive sessions.
Another relevant part of the digital ecosystem is that it is simpler for businesses to move from a completely traditional methodology to a digital one. Digital processes are more scalable and convenient compared to traditional methods.
Customer Acquisition
Any business, big or small, needs a constant influx of customers to be successful. Digital-first campaigns and lead generation strategies are more performative and less expensive than comparative traditional ones. Another crucial aspect of digital methods is that you get more accurate metrics through digital rather than traditional methods.
Customer Retention
Any business will have customer churn, but the more successful businesses are able to keep their retention rate higher than their attrition. Digital-first offers businesses novel ways of getting in touch with their customers through mobile apps and push notifications. It becomes much easier for businesses to entice customers through real-time service offers and promotions. Addressing customer complaints becomes quicker and easier through digital channels.
Employee Engagement
Digital processes can improve engagement within the organization. It introduces gamification, accurate performance tracking, and customized feedback that helps people grow. Digital learning tools are also more interactive, result-oriented, and more relevant to people today than traditional methods.
Partner Engagement
Digital-first enables building better business relationships with your business partners. You are better connected with them through digital platforms allowing for more transparency during sourcing, purchasing, and training. It also allows for better and more accurate incentivizing, which builds trust.
Business Process Automation
Owing to improving technology, business automation has become more efficient today. Even smaller industries are able to adopt powerful AI-assisted tools that can decrease spending and improve competitiveness in the market. High-quality process automation also decreases human errors resulting in improved standards of deliverables.
Going Digital-First
The digital-first initiative focuses on creating better experiences & relationships for businesses with their customers.
At Pixel Studios, we have a track record of helping businesses compete and succeed in their markets by delivering a digital advantage in areas of strategic importance . We offer clients the chance to significantly impact their business by adopting progressive digital-first strategies. Our team can help you migrate to a completely digital framework tailored to your business that is performative, scalable, and offers better ROI.
