Pixel Studios have been at the forefront of digital branding and marketing for over a decade. We have been in the business of helping enterprises achieve their maximum potential gaining the digital advantage. Our team focuses on ROI, profits, and other metrics generally associated with business performance. Not very often do we come across clients who don’t delve into these metrics, but something more that brings out the best in us.
Shri. Mohan Goenka is a reputed businessman and philanthropist from Chennai. He hails from Dundload, Rajasthan, and he has a vision for his ancestral haveli in his hometown to be present online, attracting tourists and history enthusiasts from India and abroad. A haveli is a traditional manor built in an architectural style unique to Rajasthan and has great historical significance.
The haveli in mention, Seth Arjun Das Goenka Haveli Heritage Museum, was built in 1875 AD by its namesake, Seth Arjun Das Goenka, an influential businessman. The client wanted people worldwide to partake in Rajasthan’s culture and tradition through his ancestral haveli in Dundload. Shri. Mohan Goenka wanted to leave behind a legacy that he and his family would be proud of.
For even a team as experienced as Pixel Studios, this was a daunting task for many reasons. The first and most challenging hurdle was the business not having an existing brand identity or presence. We would be starting on a clean slate. Another challenge would be capturing the unique local flavor of the place. Marketing collateral for this engagement needed to be authentic to be successful.
Last but not least, we had to craft compelling content that stayed true to the brand message and needed to perform well in a hugely competitive search engine ecosystem. Considering there are similar nearby havelis throughout the land, we had our work cut out for us.
For our team, this was an opportunity to accomplish something that was not just about numbers and metrics. We had never undertaken something on this scale, and Shri. Mohan Goenka had given us free rein on the entire project. The client invited our team over to their hometown, so we could start from the foundations.
We were able to experience their haveli in person, through every nook and corner, examining the artefacts and listening to local stories for inspiration to our content creation process. We believed that this would create an intriguing narrative and entice people to visit the haveli. Besides that, our team was also looking for areas that could be improved or needed to be built from scratch. We noted several things and took action so the museum would better connect with a more contemporary audience.
Here are some of the aspects we were able to affect changes to –
From experience, we know that in niches like tourism, it is important for a business to have tangible branded collateral, like postcards and brochures. We used brand-aligned design and imagery for them. Also, we included relevant directions in the brochure, making it easier for people to find the location.
Being invited by Shri. Mohan Goenka opened new doors for us regarding authenticity and branding. Our team being there allowed us to experience first-hand what the client wanted for the patrons of his museum. It gave us unique insights into the brand, and we were able to leverage that into creating a platform that is truly unique for Seth Arjun Das Goenka Haveli Heritage Museum.
Our experience in the mystical sands of Rajasthan has transformed us as people and professionals. We are immensely grateful for the opportunity to work with a brand with such historical and cultural significance!