What is a Featured Snippet? A featured snippet refers to a content snippet displayed at the top of Google’s search engine results page (SERP). This snippet provides a concise and direct answer to the user’s search query, which is sourced from one of the top-ranking web pages. How do Featured Snippets work? Google’s algorithm selects…
In today’s digital age, having a website is no longer just an option, but a necessity for businesses of all sizes. A well-designed and optimized website is key to attracting and retaining customers, and staying ahead of the competition. However, achieving this is not as simple as just having a website. It requires a combination…
Google Analytics is an effective tool that allows you to track and study visitors’ behaviour on your website. As a pay-per-click advertiser, utilizing Google Analytics can assist you in optimizing your ad campaign by giving you valuable insight into how users engaged with your content and how often they converted. In this blog, we’ll demonstrate…
Social media has become an indispensable part of our lives, with billions of people around the world using social media platforms daily. As such, social media has become a key channel for businesses to reach their target audience and promote their products or services. However, the social media landscape is constantly evolving, and new trends…
In today’s world, digital transformation is no longer an option – it’s a necessity. Companies that fail to make the transition to digital run the risk of being left behind in the ever-changing world of technology. But what exactly is a digital-first mindset, and how can it transform your business? In this blog, you’ll learn…
The consumer ecosystem has transformed rapidly in the last few decades. People today are much more integrated with technology than before, and more are adopting a digital lifestyle, even as you’re reading this. When people want to look for a product or service, they Google it. They navigate through digital maps to their e-tailer of…
Google Analytics 4 uses different data structures and data collection logic that is hugely beneficial to marketers for cross-platform data analysis and better prediction of user behaviour. It is different from Universal Analytics as the focus here is based on events and not on sessions. GA4 helps in building custom reports either from scratch or…
Digital Marketing is a vast and dynamic area that involves weeks or months of brainstorming, research, analysis, strategy, planning, and more to gain more attention besides attracting prospects, leads, and sales. An effective digital marketing strategy follows metrics that bring in revenue besides ensuring that it adheres to the algorithm of Google. With the time-to-time…
Meta earlier known as Facebook has changed its Ad Targetting significantly over the years, and if you are still doing it the old way you are going to end up paying a much higher price for your video views, leads, app installs etc.. etc… In this blog, We’re gonna see the best ways to target…
Web applications for businesses are a set of application software that share the same look & feel and are hosted on the same or different servers. Web applications can be accessed by users through a web browser or a mobile device. Learn More