Anyone can create a website overnight with the help of a couple of tutorials and marketing tools from the internet. But, the thought process involved in launching an eCommercewebsite demands the union of expert minds – brand strategists, thought leaders, content curators, out-of-the-box designers and experienced web analysts. In other words, all the minds…
Amazon and Walmart-owned Flipkart are renowned for using “deep discounting” to consolidate their hold over online marketplace, thereby making it uncompetitive for offline and other online traders. It is reported that over 650 million people in India will have a digital footprint, with a majority of them having access to high-speed internet. Competing with the big…
With the entire world converging online as a sort of a survival mechanism against the ongoing COVID-19 pandemic, it becomes all the more imperative for small and developing businesses to invest in an e-commerce platform for scalability and profitability reasons. After all, only businesses that stay resilient on their vision statement are the ones that…
We are living through truly volatile times, amidst a highly competitive market place triggered by the upsurge of a pandemic that has left offline brands at the brink of a meltdown. Each brand is now trying to outgrow and outperform the other by fighting for the top of mind spot. The retail industry is no…