With the entire world converging online as a sort of a survival mechanism against the ongoing COVID-19 pandemic, it becomes all the more imperative for small and developing businesses to invest in an e-commerce platform for scalability and profitability reasons. After all, only businesses that stay resilient on their vision statement are the ones that truly thrive in unpredictable market conditions.
It is all the more viable and recommendable for small businesses to invest in one of the best ecommerce website development companies for more than one reason. Furthering brand outreach, market penetration through evolving consumer behaviour, withstanding competition, retaining and winning over customers and increasing revenues – the list goes on.
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Retaining the Old
It is not just the business landscape that is changing in the face of a global crisis, the customer mind-set is slowly shifting too. A recent study by WARC indicates that about 55% of Indian consumers are more frequently shifting their purchasing online. And whether your existing customer falls within that bracket will be a research worth undertaking.
It is all the more reason to set up an e-commerce portal for your small business now than it was ever before. You do not want to lose out on your satisfied circle of clients that you have built over the years, because you were averse to adopting new technology or logistics that could transform your business on multiple levels. No wonder, your counterparts have already started investing in their transformation and some of them might even be able to give you 6 Reasons Why Small Retailers Adopt eCommerce.
Ringing in the New
Shopping behaviours and attitudes are changing with time. Gone is the age of the reserved consumer who would spends hours in front of a shelf to make a buying decision. Consumers now are need focussed and relatively more adaptive to expose themselves to new technologies if they want to satisfy their need, from the comfort of their homes.
One of the modes through which the products reach them is an eCommerce website. Thus it is imperative that the websites showcase a wide range of new and attractive products that fall within the need state and enchant the new customer.
Make a Personal Impact
Of the 3 killer digital marketing strategies for startups, one of the them is to be quite vocal about your brand through the use of visually stimulating content, with appealing imagery and minimal words when it comes to your website. You can make your own customer as a brand ambassadorthrough reviews, ratings and recommendations.
It is important to connect with them on a personal level, to influence them into buying a certain product. This happens more easily in an online store, and no wonder the small businesses are cashing in on this trend. In the near future, eCommerce for small business will be a must.
Be Flexible & Accessible
As much as online sellers would love to boost their sales, it is more interesting to know that their presence gets noticed across the internet. You can appeal to a huge population, who shop at their will at any time of the day. This flexibility and accessibility has given the upper hand for eCommerce. It is important to note that they are in a hugely competitive arena, but with their unique strategies and offers, each of them stand out and attract traffic to their sites on a daily basis.
In order to thrive in a COVID-19 stuck world, small businesses need the boost to survive in a highly competitive market. By all means, a good online presence would give them the identity to sail through troubled waters. It increases trust, builds credibility and positions itself in the consumer market.
It’s time to grow and thrive, get in touch with us and we’ll tell you how.
