As the CMO of a construction and building materials manufacturing company, your challenges are complex because different stakeholders influence your strategy. Their needs are different, and so are their digital journeys. For your brand to successfully establish itself in the minds of consumers, your digital marketing efforts should include different approaches and focus on different…
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The Scenario The client is a leading LED bulb manufacturer that is also a pioneer in the field. It carries out the manufacturing at a sprawling factory, complete with all the latest equipment. Product-specific operations include machining, die-cutting, PCB-boarding and diode manufacture among others. The company has zero tolerance for equipment downtime. The tools and…
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