As the CMO of a construction and building materials manufacturing company, your challenges are complex because different stakeholders influence your strategy. Their needs are different, and so are their digital journeys. For your brand to successfully establish itself in the minds of consumers, your digital marketing efforts should include different approaches and focus on different metrics.
Pixel Studios presents the digital framework for CMOs of construction and building materials industry. Applying this framework varies depending on the audience needs and market challenges. In any case, this framework will help the CMO to put in place a flawless digital marketing plan to satiate the needs of different consumers.
Let us know of your experience to help us improvise the framework.
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