A Beginner’s Guide – How to use SEO as powerful tool for your eCommerce Business
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Featured Snippets are already ruling the search results… What should you do to level up your ‘Search Game’?
When someone types a query on Google, they are looking for quick answers rather than in-depth analysis. Most of the search queries of internet users can be answered within a paragraph. Only a lesser percentage of users search for research papers, scholarly articles, and leisure-reading articles with multiple scrolls. Nowadays, generating referral traffic from Google…
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Five Fundamentals you need to check in your UX design that may affect SEO
Believe it or not, there are still people who think that the Search Engine Optimization (SEO) process is all about adding relevant texts, links, keywords, and tags. A decade back, this is enough to get your site featured in the top results of Google. But now, the User Interface (UI), User Experience (UX) of your…
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What has (and hasn’t) changed in Digital Marketing in 2022
Realities of life in 2022 have impacted digital marketing in a big way. The crisis during 2020 was enough to turn the spotlight on the tools and techniques that had played a secondary role for far too long. Moreover, this short period also witnessed the rise of more technologically advanced and innovative marketing approaches. The…
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It’s 2022… And why your business still needs a Digital Marketing Agency?
It’s been two years since our doors of opportunities have been padlocked. The potential time period that could have helped us, our clients and other forms of business acquaintances has gone down the drain because of the pandemic, which is still lurking in the background. With ‘Go Digital’ being our motto for the past decade…
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How to turn your bootstrapped business into a profitable one with Digital Marketing
There is a thin line between raising your bootstrapped start up to the stature of a fully functional and profitable business. This thin line is blurred out through the functioning of a Holistic Digital Marketing firm that can help your business realise its ultimate potential and monetize the same. The digital marketing storm originated ever…
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Boost your Online Business Presence this 2020
Why does your business exist? What is your business’s purpose? In the grand scheme of things, one can say that the purpose is to solve the problems faced by your customers. Where the customers and their problems go, the fate of your business flows. By identifying and reaching more people facing the same…
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Why Should You Transition from Traditional Marketing to Social Media Marketing.
Television commercials, radio spots and print ads are nostalgic but are they inducing?Not anymore!No wonder some messages fizzle out because brands do not take the effort to transition from providing entertainment or infotainment, to engaging effectively on Social Media platforms. Social Media Marketing triumphs over Traditional Marketing solely for the reason that it allows for…
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8 things to consider before you relaunch your website design
It is very important to measure the effectiveness of your website, since it is the identity of your business. Your website is an important marketing and sales tool, and sometimes poor sales can be greatly attributed to a website. The metrics are the number of hits on the website, website ranking on search engines, number…
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5 Reasons Why Professionals Should Maintain Your Website
Building and maintaining a corporate website requires professional help; however, this is one of the most overlooked aspects among most businesses. Today, a slew of website creation tools— Wix, Weebly, Squarespace, etc—enables you to create your own website. They come with design templates and layouts that are easy to use and affordable. You don’t need…
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A Digital Framework for CMOs of Construction & Building Materials Industry
As the CMO of a construction and building materials manufacturing company, your challenges are complex because different stakeholders influence your strategy. Their needs are different, and so are their digital journeys. For your brand to successfully establish itself in the minds of consumers, your digital marketing efforts should include different approaches and focus on different…
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Ten essential digital checklists to know if your business is on the right path
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Ten digital marketing terms you should know before choosing an agency
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Four reasons why Digital Marketing is emerging as the most valuable business tool
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Automation of Tool Maintenance for a Singapore-based LED Manufacturer
The Scenario The client is a leading LED bulb manufacturer that is also a pioneer in the field. It carries out the manufacturing at a sprawling factory, complete with all the latest equipment. Product-specific operations include machining, die-cutting, PCB-boarding and diode manufacture among others. The company has zero tolerance for equipment downtime. The tools and…
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Enabling Superior Employee Attendance Management for a Mega Construction Project Client
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