Web Traffic or Web Conversion – can sound quite like the “chicken or egg” question, but a little bit of deep diving only reveals that both play a vital role in effecting the perceived credibility and quality of an online business.
A high-performing website is one that poses not just quality, but quantity content – that adds up to creating brand awareness and online visibility. And high-quality traffic means a higher ratio of conversions and sales.
It is also common sense to remember that visitors don’t make sales, only customers do! Infact, some conversions are also dependent on the search engine, some on your strategy and implementation and so on.
Here are 13 Effective Ways to Increase your Website Conversion in 2022:
1. Optimize your Keywords
It isn’t just about stuffing some words randomly into your content, but conducting proper and thorough research that allows us to develop a good keyword list for PPC and SEO. Keyword research helps find out what topics one should write about and what phrases they should use while creating content like the meta description, the page title, the URL, headers and a few times throughout the article. To conduct keyword research, one can use tools like Ahrefs and SEMrush. These sites show what keywords competitors are using, and how often people search for them.
2. Create Gated Content
Gated Content? you may ask! But how many times have you lost track of your visitors or lost out on valuable information about them after their visit to your website? Creating gated content trades access to content on the page for an action from the visitors. In most cases, providing basic lead information.
3. Write Guest Posts
Indulge in the act of writing content for another company’s website. In other words, guest posting. Start writing guest posts for quality websites if you want to generate backlinks, boost referral traffic, and increase Search Engine Results Page (SERP) rankings. If you stay consistent and focussed, sooner or later Google will help you generate better conversions over time.
4. Have a Call to Action (CTA)
How can you expect your landing page and sales pages to convert leads into customers, when your CTA is weak? Create a sense of urgency, experiment with different CTAs, play around with its position on the page and also explore new CTA icons as well. That way, you will capture your audience where they are, educate them and convert them!
5. Experiment with Layout, Content, Style and Functionality
Anyone can create a web layout, but it takes an expert to create conversion-focused web design that uses psychological triggers to drive conversions. Insist on a layout that has minimal distractions, focus on copy that is genuine, and not just something flowery and confusing. Explore font styles, go for images that resonate and watch how your website amplifies the user’s experience!
6. Test the Right Visitors
Just as it is imperative to gauge consumer behavior in-store, so it is when it comes to website visitors. Some organic visitors spend more time on websites, view more pages, and have lower bounce rates, while some visitors come purely from paid campaigns. Returning visitors browse sites differently from new visitors. One must test visitors based on their behavioral differences and design tests that are aimed at the right people.
7. Add Testimonials, Reviews, and Logos
People pay a great deal of attention to the site they are visiting, the companies you partner with, the brands you sell and the kind of reviews you attract. No one wants to buy a brand that is not manufactured by a reputable company, nor does someone want to go for a service that has poor reviews. Be sure to build loyalty by providing testimonials and reviews from past customers.
8. Add live chat to your site
Research has it that adding a live chat feature to your website, typically leads to a 20% increase in conversion rates. Live chat is a perfect tool for helping visitors. A pop-up for instance is a fast, friendly, and helpful choice and easy to add!
9. Track how people interact with your site
It’s hard to improve the conversion rate, without a proper understanding of how users interact on your website. There are plenty of website analysis tools such as Lucky orange or Hotjar, with which you can screen recordings of users on your site. You can see what they click on, if they skip over an offer, or if they stop filling out a form in the middle.
10. Check your Page Speed
How long does it take for your webpage to fully display all the contents of a specific page? Pages with longer load times have higher bounce rates, because users spend lower than average time on these pages. If your webpage or mobile page isn’t converting well, improve your page speed by gaining some insights from Google’s PageSpeed Insights.
11. Have a Mobile Page
Mobile users made up almost over 70% of total e-commerce sales in 2021, and mobile optimization has grown more important than ever. If you don’t optimize for mobile, your Google rankings might be impacted, which could invariably reduce conversions.
12. Go Local with Content
Someone’s on your website through a mobile device, because they are searching for your location, looking for your contact details, or looking up reviews. It then makes perfect sense to optimize your content for local marketing. This means adding location pages to your website, managing your online directory listings, and creating local content. Localizing your content helps your business perform well on Google.
13. Don’t just convert. Measure!
Stay focussed on your conversion goals! Measuring your conversion rate might include one two many things – tracking the number of people who signed up for your newsletter, number of leads from a free eBook and so on. Measuring your conversion rates helps you make specific changes to your website, to help improve future conversions.
There you go! We’ve given you 13 Effective Strategies to Increase your Website Conversion in 2022. By following these steps, you would have learnt the tactics that would fetch you instant results. Nevertheless, one needs to be patient and push forward by trying a variety of strategies to gain the results they truly desire.
At Pixel Studios, apart from a creative bunch of conversion-driven web designers, we have an expert team of SEO Strategists who perform page optimizations across websites to ensure relevant search results, create positive user experiences, grow website traffic and lead volumes! Get in touch with us today!