From discussion systems and electronic mailing lists to bulletin boards and topical threads to online diaries and weblogs – “Blogs” as we recognise them today, have long existed in classical forms in history, gaining popularity only in the 2000s.
Rapidly garnering usage and acceptance, an early blog post rolled out such tools that made linking to other pages easier. With the coming of age of Search Engines, bloggers could track the threads that connected them to others who shared similar interests.
Just as times have changed, so have the forms and functionalities of a Blog. Today, we have blogs for virtually every individual, brand or service under the sun – across industries and geographies. Blogs have evolved to influence consumer mindsets, create connections with prospective customers, impact sales figures and increase online visibility for businesses.
Two Essential Strategies to Increase Blog Traffic in 2022
However, not every blog out there and not every blogger out there is able to deliver engaging content, build audience trust and improve business performance on Google and SEO rankings. Thus, what businesses need are a couple of safe, essential and progressive strategies that will help increase blog traffic. Here are two of them for 2022.
1. Google Question Hub
Great blogs have original, rich and inspiring content. Sometimes, the answer simply lies in creating better content. And where better to get a little more strategic with your content marketing efforts than on Google Question Hub – a tool that focuses mainly on unanswered questions on the Internet, so that your writer or blogger may identify content gaps, arrive at insights and create better content for your business.
How it Works:
- Organizes information to find the most relevant, useful results for a search
- Collects unanswered questions directly from users to identify content gaps
- Allows creators & bloggers to create better content
- Results in better, richer content
- Enhances Business Performance
Start Using Google Question Hub
All you need to have is a Google account and a verified website on Google Search Console.
Once you’ve established your Google account and verified a website with Google Search Console, follow these instructions to find unanswered questions on Google:
- Go to questionhub.withgoogle.com
- Select Launch Google Question Hub
- Select a Google account to continue
- Click Add Questions
- Search your keywords and topics
- Click Add to save any topic to your Questions tab
- Review and export your questions from the Questions tab
If you want to use Google Question Hub to improve your SEO, you need to do more than submit answers.
2. Google Publisher Center
Another sure and effective strategy to measure performance of your content is based on how it shows up in Google News.
Enter Google Publisher Center. An interface that helps publishers submit, manage, and monetize their content in Google News. Getting listed with Google News used to be an extremely difficult process in the past, but not anymore. Google News Publisher allows content creating websites the ability to easily publish material that can be picked up by the Google News feed.
Show up in Google News
So, how do we appear in Google News? Google News helps users stay on top of stories and also gives them the ability to filter and receive the specific content they care about.
Google News lets users learn about your company and brand through the content that you produce. The Google News Publisher application also makes it easier for you to monetize your website versus a Google Adsense integration.
Discover More with Google News
- Discover current events, world-wide news, and diverse content from different publishers
- Subscribe to specific news providers and topics
- Read content online or offline
- Bookmark and share articles
- Personalize content in the “For you” section
- Track performance
Increase Web Traffic this 2022
So, the next time you are about to engage a blogger for a blog about your next technological advancement or product launch, think from the end – work on increasing sufficient web traffic through Google. Gain more mileage from Google News listings, find ideas on Google Question Hub and arrive at a content marketing strategy to solve business challenges and consumer problems.
If you are looking for some insights on content marketing this 2022, get in touch with our experts at Pixel Studios.