Realities of life in 2022 have impacted digital marketing in a big way. The crisis during 2020 was enough to turn the spotlight on the tools and techniques that had played a secondary role for far too long. Moreover, this short period also witnessed the rise of more technologically advanced and innovative marketing approaches.
The need of the hour is a Digital Marketing Agency that presents a mix of digital marketing tools that assist brands to function in the digital world, address problems of marketers, and offer solutions for multiple marketing problems. Some of the tools that are finding their way in marketing approaches shaping up 2022 are:
What has changed:
- Video marketing: Once primarily used as a medium for increasing user understanding, videos are now used to improve search ranking and increase engagement. Video marketing has overtaken the text-based content marketing staple. With both B2C and B2B customers preferring videos over other content types, businesses are changing their tactics and are including more videos in their campaigns.
- User-generated content and livestreaming: People trust user-generated content because they cut through the noise, are credible, and are an ecosystem in itself. The lockdowns have up-shifted the gear for livestream videos, which are convenient and easy to produce, and have multi channel accessibility.
- Google Merchant Centre: Shopping ads on Google function as storefronts and as stores, improving visibility and performance. This provides a perfect platform to improve your online presence and reach out to those people who do shopping related searches on Google’s both paid and unpaid channels.
- Visual and voice search: This, when clubbed with a robust search marketing strategy, will boost website traffic. And if you are an e-commerce brand, then this is the best medium to use. The arrival of visual search and voice assistants has made searching faster than the traditional method of querying. In fact, it is quicker to use a voice search than to go on to a website or use an app. It is also a more accurate and interactive way of performing a search.
The above ways of marketing looked unconventional not long ago, but they are now the digital mainstay for innovative businesses. Including these in your strategy is a given in these times, and it is something that you should confer with your digital marketing company. However, the following continue to rule the roost in the world of digital marketing: