Overview
Dodla, a Dairy manufacturing company, has been one of the leading players for over two decades now. With a presence across 11 states, Dodla had been doing tremendously well offline, but hesitant to embrace ‘Social Media. Continuous shifts in the marketing landscape however told a different story. Dodla Dairy had to find newer ways to adapt to evolving consumer behaviour and engage with them by leveraging Social Media marketing.
The Scenario
Social Media is an absolute necessity for businesses to thrive in the current environment. Recent statistics say that over 53% of people are on social media and if you don’t have an effective social media strategy then your brand will suffer.
Dodla was growing exponentially and capturing chunks of the market share. However, going against behemoth competitors was not an easy task. Dodla needed to re-invent strategies and they had to do it quickly. They had to get a better product reach and increase brand awareness and visibility online, much as they did offline.
The competition was fierce considering every other dairy brand was already doing well on social media. Dodla had to step up and create engagement via social media channels.
The Solution
We, at Pixel Studios, stepped in and took the reigns of helping Dodla Dairy garner the right amount of engagement on social media by coming up with such Digital marketing campaigns that accounted for greater brand engagement. We devised a strategy to post creative content that was consistently in line with consumer needs and expectations. Everything else fell into place!
Here is a post from one of their engaging campaigns: “Dodla Milk Glass Challenge”
The task was simple, the contestant who drank an entire glass of milk in the quickest time was declared the winner. Three lucky winners got a year’s supply of free milk!
The campaign got better to reach for the brand and overwhelming participation from its audience. The brand was finally breaking its traditional bubble and stepping into the social world.
Other Moment marketing campaigns with topical posts went on to strengthen Dodla’s purpose and help make stronger impacts.
The Result
By embracing social media and deploying effective communication strategies across multiple platforms, Dodla Dairy increased their reach by 3x times and positioned themselves well in the minds of their online audience.
