Believe it or not, there are still people who think that the Search Engine Optimization (SEO) process is all about adding relevant texts, links, keywords, and tags. A decade back, this is enough to get your site featured in the top results of Google. But now, the User Interface (UI), User Experience (UX) of your website play a vital role in the process. Nowadays, apart from reading the texts, Google deconstructs the real user behavior. How they approach your website and play inside it become key factors in ranking your site. A UI UX Development Agency keeps these factors in mind while churning out designs for your new website. Here are five fundamental points you need to consider before finalizing your UX design as this may affect your Search Engine Optimization (SEO) process.
How does UX Design fit into Search Engine Optimization?
The usability and UI UX of a website became an integral part of SEO. Since Google is prioritizing User Experience, a UI UX design company should take its service a notch higher to adapt, revitalize and bring results. User engagement variables like bounce rate, time on site, and pages visited have all become critical rating parameters for your website. Gone are the days where a site needs to be nested with links to various pages containing raw information which may or may not be relevant to your business model. A website with tightly packed pages with impactful keywords and expert navigation control is the need of the hour. Your old complicated website may be SEO friendly, but if it creates a negative impact or disrupt the user experience, then the ranking gets affected. Integrating both the UX design and SEO strategically will do wonders. This is where a UI UX design company pops in.
Finding a middle ground between aesthetics and search-friendly nature
While designing based on aesthetics, we may give shorter headings, crispy paragraphs and concentrate more on the visual language of the site. To put it bluntly, we may incline towards the usage of more images, infographics, etc., rather than presenting the content in a dry text format. However, a marriage between aesthetics and SEO can be attained, if you simply concentrate on getting to the point in your content. Rich content with all the necessary information can be small, as it all depends on the presentation. One such trick up the sleeve is providing the content in a listicle format. This will help your site to be known through featured snippets on the Google Search Results page.
A page should contain a Header 1 tag and it should reveal what the page is all about. Then the importance should be given to the primary keywords that need to be targeted through that page. Build your page as blocks and allocate a few of them exclusively to videos and images. This trick will do wonders for your SEO process.
Get more action from the users – The impact of Rank Brain!
Use several interactive elements to generate action from the users. For example, lengthy content should be readable, and the user should be ready to click the ‘Read more…’ button on your page. Add Call To Action (CTA) buttons that may generate potential leads to your business. Related content and callout link aid in creating more interactions in your website and this automatically helps in the SEO process.
Rank Brain is a ranking factor that informs Google about your website’s user behavior metrics like overall bounce rate, Click Through Rate (CTR), pages per session, Site on time, seamless navigations, etc. Generating more number of returning visitors is also a huge metric that creates an impact on your SEO process positively.
Optimize the website, don’t complicate!
Another important factor is optimizing the created website. When a page takes time to load due to its heavy multimedia content, automatically the bounce rate of that particular page increases drastically. Tools like GTmetrix, Google Page Speed Insights, and ‘Web.Dev’ help you in providing vital information about your website. For technical UX purposes, there are several tools, and keeping the health of those parameters in check can weave magic in your SEO process. All the UI UX design service providers know to optimize for caching, images, and redirects. Among the above-mentioned parameters, site loading speed is also a prominent factor. For that, this optimization process will help.
Mobile response or user gadget-based response became a mandatory thing as it affects both the usability and aesthetics of your UI UX designs. Optimized UI UX Design for Mobile is not just simply creating a mini version of your website. It is all about incorporating all the features, contents, and aesthetics into a different container. The container size and shape may vary, but the aesthetics of the page shouldn’t be compromised at any point. A notable UI UX Web Application or Website serves as the lamp that summons out the genie called search engine optimization, which in turn brings what all the businesses desire, more leads!
Understanding how the UX Design fits into Search Engine Optimization and the changes it brings along with that is the key factor in creating a site that actually works for your business. Call us to learn more about this from our experts!