When someone types a query on Google, they are looking for quick answers rather than in-depth analysis. Most of the search queries of internet users can be answered within a paragraph. Only a lesser percentage of users search for research papers, scholarly articles, and leisure-reading articles with multiple scrolls. Nowadays, generating referral traffic from Google has become a tiresome task. This is because Google started rolling out instant answers in its search results. For that, they employ ‘Featured Snippets’. Sites answering the relevant user questions occupy these snippets and they automatically tend to get more clicks. At the Digital Marketing Agency, Pixel Studios, our Search Engine Optimization team has aided many customers to enjoy this new feature of Google.
What is a Featured Snippet?
The organic result of a search task that appears inside a box at the top goes under the name of ‘Featured Snippets’. Usually, it is the answer to 4 Ws and 1H (What, When, Who, Where, How) and sometimes more. When a question is asked, Google detects keywords and identifies the answer inside an article, and brings it on the top in the form of a snippet. The text inside the snippet directly answers the query of the user and the relevant link to that page gets displayed below. The answer displayed on the top can be from any part of that article displayed. If the user is interested to know more about the answer they got, they will be automatically reaching out to the link featured in the snippet. Without any surprises, this generates a very high click-through rate. Hence, when your page is getting featured as a snippet in the Google Search Results, your page is in for a treat when it comes to traffic.
Why are Featured Snippets so important?
The Google Search Engine algorithm keeps changing often. They are adapting according to the users’ needs. We can easily say, these featured snippets are simply the reverse engineering of how the search results were displayed in the past. The descriptive paragraph which contains the answer to the query automatically occupies the top position and the entire article shuffles itself to get displayed in these featured snippets. When the Google systems determine that your page has the answer the users seek, it elevates its presence. In short, matching a user’s search request gets you the limelight you need. Featured Snippets are now occupying a prominent place in the list of digital marketing services.
What are the different types of Featured Snippets?
Three types of Featured Snippets will do wonders for your Search Engine Optimization process.
Paragraph Snippet: This is the most common Featured Snippet, and it usually contains a descriptive paragraph as an answer to a search query. Based on the answer and the result page displayed, it may or may not contain images.
List Snippet: This displays a list of items based on the user search request. For example, if someone wants to the ‘Upcoming Fixtures of Indian Cricket Team’, a list snippet containing the fixtures will be displayed fetched from a sports media website.
Table Snippet: As the name implies, here if the search query calls for a tabular column, the snippet fetches it from relevant sites and displays it in the snippet. For example, the ‘IPL Points Table’ will display IPL tournament team standings in tabular form.
What you should do to get your site to be featured in these snippets?
Our digital marketing team at Pixel Studios will help you in identifying what the users related to your business community may search every day. With the help of our copywriters, write short & comprehensive answers for those frequently asked questions in your area of business. Once you crack the top 10 in the Search Results, your page has a high chance to get featured in these snippets. Because, Google denotes that to get featured in the snippet, it is not necessary to be on the top in the search results. It is all about being relevant to the user queries. At Pixel Studios, our digital marketing company team will help you in identifying the questions that need answers in your business spectrum based on a stringent competitor analysis using various digital marketing tools. So, reach us to know how to get your answers on top of search engine as ‘Featured Snippets’. Reach us how to drive more traffic to your website.