Launching a brand new Google Ads campaign during festivals can be an exhilarating procedure. While the holiday shopping fever might sound exciting to a regular shopper, it is frustrating and challenging for any marketer.
As a marketer, it is never too early to begin planning campaigns for the festive seasons. However, if you find yourself racing against time trying to leverage the holiday fever, these sure-fire Google ad words campaign ideas will bring great success in no time.
Google AdWords is one of the most cost-effective advertising methods available to companies of all sizes. A successful Ads campaign requires intelligent work. You cannot simply throw $7,000 at Google and expect to get leads. Find a PPC management company with the capability of leveraging the targeting to maximize your PPC campaigns.
1. Finding the Right Keywords
Keywords play an integral role in deciding the success or failure of your Google Ad campaign. Targeting the same keywords for every holiday season is a poor decision. While there are certain business-specific core terms that you will have to use, you can scale up your sales by using keywords that are currently trending (Google Trends).
Find the right keywords with a high number of searches during seasonal periods using Keyword Planner Tool or you can seek help from a reputable Pay Per Click Marketing Agency like Pixel Studios to do the competitor research, find the right keywords for your campaign, and for all the creative processes like graphics, copy, etc. A digital agency can efficiently perform keyword research on your behalf and even run the campaigns throughout the season.
2. Understand Your Competition
Understanding your business and marketing strategy is imperative. It is also recommended that you try and capture the essence of your competitor’s campaign as well. Once you have bid and pocketed some nice ‘click-worthy keywords for this festive season, it is time you looked at the keywords and phrases your competition relies on.
There are several free SEO tools out there that give you a list of all the keywords your competitors are using, historical advertising data, and ROI among others. Pick those keywords that are relevant to your business and get down to work.
3. Brilliant Ad Copy
Keywords as such cannot grant you success unless you don’t invest in getting a good, sales-worthy ad copy optimized for the festive season. Writing a unique ad copy is hugely important when it comes to running a successful ad campaign. There are a few finer points that are sure to help you. Including information on sales and discounts along with seasonal messaging helps customers know that your ads are for the current festive season.
Ensure your ads create a sense of urgency in your shopper’s mind. Urge customers to click by including time-sensitive offers, sales countdowns, free shipping, coupons, and dime-worthy discounts. Needless to say, prepare a fresh, unique, and compelling copy instead of dusting out the old one.
4. Optimize Your Landing Pages
With a great keyword embedded into a compelling ad copy, your prospective customer has no option but to click on your ad. Yes, you have done it! However, our profit goes north only if every click is converted into a sale.
If you are an advertising newbie, your prospective customer would have landed on your homepage wondering what to do next. Your landing page is not the right destination for your ad. It might be informative, but does nothing to compel your prospective buyers into loyal customers. It is always advisable to create a dedicated landing page that manages to satisfy all the promises made in the ad copy.
A great landing page has an eye-popping and relevant headline that reiterates the promise made in the ad. Make sure you include information about your products, provide offer details and show social credibility.
5. Sharpen Your Ad Extensions Skill
There are still some marketers who aren’t fully utilizing the features of ad extensions, though most use them. Make the best use of ad extensions by displaying useful content that is interactive, shares more information succinctly, and attracts customers in a variety of ways.
You should make sure that you have site link extensions that have holiday-specific terminology and appropriate landing pages. Provide location extensions, call extensions with accurate phone numbers with a clickable button, and review extensions that help convince customers about your products and services.
6. Shopping Ad Campaigns Could Be All You Need
If you sell products online, then shopping ad campaigns are the way to boost sales and expand the customer base. Shopping ad campaigns are highly effective to drive sales and are most used during festive seasons when the competition is high. These are great according to customers as they provide the right information without the hassles of clicking on links. Make use of real images of your products, instead of stock pictures, for better conversion.
7. The Best Bid: Remarketing
Yes, remarketing could tip the balance in your favor. Imagine spending all the time and money on launching paid campaigns for a single shot at sales. It is not a risk worth taking. Shoppers look at various websites before buying the product simply because they want a better deal.
Remarketing helps you capture all the traffic that you thought you lost in your site simply by placing your ads on other sites retargeting those customers who still might be interested in buying your products or services.
If you are launching a Google AdWords campaign, you should focus on optimizing keyword bids, click-through rates, and landing page conversion rates. With the assistance of a Paid advertising agency like Pixel Studios, you will be well on your way to run a profitable Google Adwords campaign. Good Luck!