Sun Tzu, the famous military strategist wrote ‘Every battle is won before it is fought. You can bet he’d have never thought that it would apply for businesses hundreds of years later. Only in a slightly different way- what we call the ‘digital battle’.
As more and more businesses are plunging into the digital battlefield, your digital game plan must be well laid out. So how can you craft a digital marketing strategy that even Mr. Sun Tzu would be proud of?
Most businesses fail at hitting the nail on their head, for lack of an effective digital marketing strategy that garners eyeballs creating that perfect impact on the audience while fuelling the brand’s growth exponentially. That’s why, before you hand over your duties to the best digital marketing agency, it is best to be aware of these 7 steps to perfect your digital marketing strategy.
It’s time to pull out your drawing board and make a note of the following checklist.
1. Identify your Customer Personas
Understanding your customer goes beyond surface-level identification factors. By putting in the work to create a buyer persona, you will not only be able to understand your customer on a deeper, intrinsic level but also to create a strategy that would hit the bull’s eye.
Apart from quantitative information like age, sex, location, and income make your persona creation is more detailed with psychographic data. His/her goals, challenges, hobbies, interests, and priorities will help you a long way to concoct a strategy that relates strongly to your customers’ desires, needs, and wants.
2. Define Your Goals
Whoever your customers might be, your marketing strategy must be in line with your business objectives such as an increase in sales, brand awareness, customer acquisition etc. Your marketing goals should be long-term or seasonal and should reflect the brand experience.
And another important aspect of goal creation is to make sure that the results are measurable. Find out what digital marketing tools you need to measure the results produced with your digital marketing agency.
3. Establishing Key Channels
If you’ve got the first step of creating a customer persona right, this is going to be easy. For instance, you wouldn’t be marketing to a 45-year-old single dad about life insurance on Instagram. Facebook might be a better option. While carrying your digital marketing efforts on all digital channels and all mediums, by being judicious you will be able to target more accurately and trim costs spent on your digital budget.
4. Make a flexible content calendar
Not the one that gives you dates. But the one which organizes when and how your created content gets distributed and published. You could take advantage of life events, important occasions, dates around which you could proliferate your content.
Keeping customers engaged and interested in your brand requires two key things- consistency and frequency. Creating a content calendar is a sure-fire way of achieving this goal. Creating a flexible content calendar will also help you to plan, audit content from your owned, earned, and paid media platforms.
5. Content Is King
No arguments there. It’s what the internet is built on. Content can mean anything from emails, blogs, images, videos, social media posts- the things that your brand thrives on. Ensuring that you have a better content strategy which is crucial for a strong digital strategy.
However, the type of content that you create must either add value to your customers or just be interesting enough that your customers want to share on social media. It builds trust and positions you as a thought leader among your customers. Also working on the content will lend a helping hand in SEO for your website as well.
6. Execution of the Strategy
A strategy comes alive in execution. Now is the time to make sure one last time that you’ve got the time, money, and resources to make your strategy go live. If you find a glitch, don’t fret, it’s also the time to step back, relax and solve the issue before you go bang on. A perfect strategy cannot have an imperfect execution. So treat this stage as important as the one where you created the strategy.
7. Monitor And Measure Progress
You might wonder what monitoring and measuring the efficiency of a strategy has to do with crafting the perfect strategy as this blog title suggested. While still, you can make changes to your running campaign or strategy (if your strategy was flawed), learning from mistakes in the current strategy helps you craft a better one the next time. Enough said. And with the benefit of free tools like Google Analytics and search console to measure the strategy’s progress, efficiency and results are easy.
Pixel Studios is one of the leading digital marketing agencies in Chennai to offer a wide range of digital marketing services. Our team comprises industry experts and qualified professionals who are knowledgeable of your market and target audience.
So, you can sell your product/ services more effectively at a faster pace through digital channels. We have helped businesses across industry verticals craft perfect digital strategies and maximize their ROI. If you like to be one of them and take your business to another level with digital marketing you are at the right place. Get started by calling us at+91 44 4266 0601/ +91 99625 20032.