Table of Contents
The Scenario
Eva’s range of personal care products (Talc, Deodorant and Skincare) aims at providing personal care products that teenagers desire to use on a daily basis. Eva’s ever-expanding ranges of care products tend to deliver exceptional quality, benefits and experience.
The Challenge
Eva, A youthful deodorant brand aimed at teenage girls wanted a strong brand presence online. This is to feed traffic into their existing online store and to create a platform to interact with their target audience, looking for direct feedback.
The Strategy
Understanding the customer’s world
As their web agency, we did a deep market research on the user behaviour of teen girls. What they will like to see online, how often they do shopping, and much more. Statistics denoted that there are 53% of people preferring online shopping over physical shopping. Creation of 7-10 themes/topics for the weekly posts helped us better.
Setting the right target audience
If we are going to share content more relevant and personal to the teenage audience, we should make sure that it reaches them. Various tools enable us to target the right group in all online platforms. An age group of 13 to 25 was targeted to get possible engagement on a regular basis.
Paid Campaigns with better ROI
At Pixel Studios, we ensure a better ROI for every investment we do online. Mandatory ad campaigns are being carried out every two months. A recent campaign to promote their limited edition Eva Treats Deo delivered mammoth results.
The Results
Brand Engagement
The right prospects joined the Facebook and Twitter realms of Eva and it delivered some crunching numbers. We increased the traffic TTK online store to ( 12K ), where people can buy Eva Products. Eva Treats Campaign had more than 600 entries and it created a sensation among the teen girls.
Overall Growth
By making regular changes to the themes and staying updated with the current trends, we achieved exponential growth in the fan base. Now the Facebook fan page stands with 120k likes and we are reaching 10000+ new people organically every fortnight.
Originally published May 29, 2016 @ 17:47, updated Dec 03 2020
