Table of Contents
The Scenario
Our first mission was to revamp their group sites to give an artistic and modern look. We redesigned and developed their corporate, medical service, fitness, and wellness forum sites. A landing page was created for their home healthcare site along with a Facebook page.
The Challenge
Radiant approached us with a vision to establish a strong online presence for all their group companies along with the online support for Radiant Wellness Conclave. How can we promote them online with the tools – Google Adwords, Facebook promotions, corporate blogging, and SEO?
The Strategy
Giving a new look
Our first mission was to revamp their group sites to give an artistic and modern look. We redesigned and developed their corporate, medical service, fitness, and wellness forum sites. A landing page was created for their home healthcare site along with a Facebook page.
Paid Campaigns with better ROI
A landing page has been created, promoting the services provided by their home healthcare wing. Target keywords were attained and an aggressive Google Adwords campaign was initiated. In order to support that, Facebook ads were started simultaneously promoting the website.
Complete online support
Along with the promotions, we extended strong support for the Radiant Wellness Conclave conducted in the year 2015. The online wellness forum acquired a number of members after getting a completely new look with mobile responsive pages.
The Results
Brand Engagement
After getting a completely new look with mobile responsive pages, the online wellness forum we designed, acquired a number of members. Around 2k people landed on the home healthcare site via Facebook ads, which ran for just a period of 3 days.
Overall Growth
The entire look of Radiant Group online has been improved drastically getting more views for all their verticals. Their home healthcare website got more potential leads via the landing page we designed.
[Originally published Apr 29, 2016 17:47:00 PM, updated Nov 30 2020]
