The world of ecommerce has become faster now with numerous consumer considerations coming into play. The goal of an ecommerce site, however, remains the same: conversion, but the effort involved is much more than troubleshooting, optimizing and securing the platform. Engaging an ecommerce solutions company will help in making life simpler for growing brands. Here…
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Why does your business exist? What is your business’s purpose? In the grand scheme of things, one can say that the purpose is to solve the problems faced by your customers. Where the customers and their problems go, the fate of your business flows. By identifying and reaching more people facing the same…
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New generation entrepreneurs might often think to themselves, “How do I get my ecommerce business to make profits as quickly as dad’s physical outlet!” But at the back of their thoughtful and passionate minds, they would know very well that as long as they conducttheir businesseseffectively, financial goals will be a piece of cake. Low…
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So far, 2020 has been overwhelming on the world’s economy. The global pandemic has sent thousands of businesses home, shutdown storefronts and forced loyal consumers to take flight and find shelter at their homes. The world is clearly shifting its attention towards ecommerce as it is slowly emerging as the most crucial and essential…
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Despite the World Wide Web boom back in the late 90s, anytime, anywhere shopping is in full bloom only now, during a worldwide economic crisis. It is as though the rat race has digitized itself, with big and small brands now fighting for eyeballs from a socially distant but informed and well-read consumer. Many…
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Television commercials, radio spots and print ads are nostalgic but are they inducing?Not anymore!No wonder some messages fizzle out because brands do not take the effort to transition from providing entertainment or infotainment, to engaging effectively on Social Media platforms. Social Media Marketing triumphs over Traditional Marketing solely for the reason that it allows for…
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In today’s age of the Internet and globalization, and with access to computers, tablets or mobiles, customers have access to information anytime, anywhere. What CEOs and Brand Gurusmust remember is that everyone can influence the image of their brand, including their Social Media Agencies and should hence handpick the one with the most distinct qualities.…
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Startups are catering to the new world order of Gen Y entrepreneurship, both in India and abroad. There is so much promise in this culture, that a lot of it is hidden by the sidelines. Digital marketing is, and always will be a focal point in the startup culture, given its deep penetration in various…
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Mistakes in ecommerce appear simple but they can cause immense loss to the business in terms of time and money. Whether using an existing ecommerce platform or a custom-built one for your business, remember that customers already have the shopping experience and are familiar with many of its features. It would be best to engage…
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Many businesses considering ecommerce have to contend with this question: To sell products on a third-party website, like Amazon or Flipkart, or on the company’s website itself? Most would consider listing on an online marketplace first and then branching off to start their own independent ecommerce website. However, business models have changed and the landscape…
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